The Economy Expected to Improve Next Year New Study Says

Economist Jack Kyser, LAEDC fields media questions
Economist Jack Kyser, LAEDC fields media questions

LAEDC Report Says Economy ‘nearing bottom’ in ’09, modest growth likely in 2010


Negative trends in most business sectors. Some key industries–fashion, entertainment and aerospace–facing changed business models. Federal stimulus funding starting to arrive in Southern California.

Los Angeles The U.S. economy “is nearing the bottom this summer” but modest growth is forecast for 2010, the Los Angeles County Economic Development Commission said in a report issued Wednesday.

In its 2009-2010 “Mid-Year Economic Forecast & Industry Outlook,” the LAEDC’s Kyser Center for Economic Research said difficult times would continue for the rest of 2009 and into 2010 for Southern California, the entire state and the nation.

Chief Economist Nancy Sidhu talks to the media about the Forecast.
Chief Economist Nancy Sidhu talks to the media about the Forecast.

“We think the economy is nearing bottom this summer, so the current economic news looks terrible,” said LAEDC Chief Economist Nancy D. Sidhu. “This recession officially began in December 2007 and looks like it will be the deepest downturn since the recession of 1981-1982.”

The LAEDC Forecast projects the U.S. economy will shrink by 2.7 percent during 2009 and then grow modestly — by 1.7 percent — in 2010. Inflation is unlikely to be a problem in the near term, declining by 0.8 percent in 2009.

The report indicates problems have deepened and will persist for the auto and housing industries, noting that conditions have drive two automakers and many suppliers to bankruptcy, while the U.S. housing sector has been shrinking for more than three years. However, the LAEDC said it appears the bottom is near for housing.

With business investment spending and U.S. exports also declining, the only sector that is growing is the federal government. U.S. economic recovery funds are beginning to appear in Southern California and their impact will grow through the rest of 2009 and 2010, the report found.

The continued economic weakness will be reflected in worsening unemployment, with the economy likely losing 5.4 million non-farm jobs for the year and the unemployment rate reaching 10.4 percent in 2010 — the highest since 1982.

“At mid-year 2009, California too is in a serious recession, and the economic news during 2009 has been dismal,” Sidhu said.

California’s housing industry should hit bottom by the end of 2009 but the recovery will be moderate at best, the LAEDC said. The state’s non-farm employment will fall by 694,100 jobs in 2009 and the unemployment rate will average a painful 11.6 percent.

While the state’s housing sector remains in a very depressed state, the retail sector is also being hammered, with sales expected to decline by 12 percent in 2009, following sales declines in both 2007 and 2008.

Jack Kyser, the founding economist of the Kyser Center for Economic Research, said the five Southern California counties will continue to suffer in 2009.

“Job losses will continue in construction, manufacturing, retailing and leisure and hospitality services,” he said.

With retail stores of all types continuing to close, the impact is being felt in such other areas as the apparel industry, which is undergoing a change in its business model as store closings reduce the number of potential customers, Kyser noted.

The motion picture/TV production industry is negatively affected by eroding broadcast network audiences and a growing concern for cost containment. The region is also suffering from erosion of in-state feature film production.

“This is not good news for below-the-line workers or the multitude of small suppliers to the industry,” Kyser said.

International trade activity at the region’s ports and airports will continue to decline.

With defense spending set to slow and profit-starved airlines reducing orders for new planes, the Southern California aerospace industry will continue to face difficult challenges in 2009 and 2010.

About the LAEDC
The LAEDC, the region’s premier business leadership organization is a private, non-profit organization established in 1981 under section 501(C) (3). Its mission is to attract, retain, and grow business and jobs for the regions of Los Angeles County. Since 1996, the LAEDC has helped retain or attract more than 152,000 jobs, providing $7.5 billion in direct economic impact from salaries and $128 million in annual tax revenue benefit to local governments and education in Los Angeles County. Visit or call (888) 4-LAEDC-1.
[Editors: The study results will be posted @  Media please call George McQuade for advanced copy or link 818-340-5300 or 818-618-9229 or email


Michael Jackson’s Last Show On Earth

King of Pop Michael Jackson  -    LIFE image
King of Pop Michael Jackson - LIFE image

A Live Event For a Dead Superstar Costs Taxpayers $5 Million Dollars

“This has gotten to the point, where AEG needs to step up to the plate and pay for the costs of Michael Jackson’s Memorial,” Los Angeles City Councilman Dennis

Zine said shortly after the event at Staples Center in Downtown Los Angeles.

From a publicity standpoint the numbers are still being tallied, but when all three networks, cable networks Fox and CNN broadcast an event live without sponsorship the lost could amount to millions of dollars. This is probably the most positive publicity Michael Jackson has received in his entire lifetime, even more than the 55 tour dates he was rehearsing for at Staples, which was shown during the live world telecast at Staples.

There was no news conference or news release needed, just a twitter or two, which also was over capacity from people tweeting inside and outside the event.

For the City of LA, $500 million in the red and sending employees home early on Fridays it was expensive. According to Zine the Swat Team and those who work anti terrorism were all called in for the media circus. Zine a former LAPD sergeant for several decades also noted that the freeways were shutdown impacting businesses and commuters to downtown Los Angeles and to and from the Forest Lawn Cemetery, where it all began at 8:00 A.M.

All the major networks put out the best LAPD message over the airwaves, “the best seat in the house is on your couch at home.” True. 17,000 plus people were issued lottery tickets, but many stayed home for the best seat in the house. So did this writer.

Overall, the ceremony was outstanding, the most dead air ever witnessed at a concert memorial, so quiet you could hear the air conditioners whirling. Most of the people inside the Staples who spoke harped on the same theme that Michael Jackson brought the world

together with songs like, “I will be there, we are the world,” and so on. The speeches were moving from Smokey Robinson, Berry Gordy, who go the largest standing ovation when he said, “Michael was the greatest entertainer ever,”; Usher, Stevie Wonder and even Reverend Al Sharpton was more low key, and on key with the same theme. “I just want you children to know there was nothing strange about your Daddy, but there were a lot of strange things your Daddy had to deal with,” said Rev. Sharpton.

There is always light at the end of the gloomy economic tunnel. In this case, one Holiday Inn hotel manager said after AEG announced the memorial to be held across the street from his Inn, 195 rooms sold out. Elsewhere, hotels did well, too and some estimates range from $3 to $4 million from those keeping track of the figures. Tomorrow will tell a new story, and the freeways will be packed again, not with limos but single car drivers.

Tomorrow’s headlines will probably read “King of Pop Saluted in Emotional Memorial.”

There is always light at the end of the gloomy economic tunnel. In this case, one Holiday Inn hotel manager said after AEG announced the memorial to be held across the street from his Inn, 195 rooms sold out. Elsewhere, hotels did well, too and some estimates

range from $3 to $4 million from those keeping track of the figures. Tomorrow will tell a new story, and the freeways will be packed again, not with limos but single car drivers.

Tomorrow’s headlines will probably read “King of Pop Saluted in Emotional Memorial.”

65th Anniversary of D-Day Celebrated

WW II Vet Bill Newbery, suffered frostbite while serving in the 75th Div., Normandy. He won a drawing for the DVD at a recent event Memorial Day weekend in LA. Photo by George Mc Quade

WW II Vet Bill Newbery,
 suffered frostbite while
 serving in the 75th Div.,

 Photo by George Mc Quade


The Americans on D-Day A Great Father’s  
Day Gift for Dad, Grandpa and Whole Family


Film Review
Steve Shepherd

 “The Americans on D-Day” is a compact and concise examination of the United States‘ part in the June 6, 1945, Allied invasion of Normandy. 

 Considering the enormity of the actual D-Day undertaking it might sound hopeless to present a comprehensive account in a film with a running time of 44 minutes, but producer-director Richard Lanni has come up with a well organized documentary that provides a clear outline of the events of D-Day, punctuated along the way with somewhat more detailed accounts of specific moments in the battle that turned the tide of World War II in Europe.

  The film benefits immensely from the presence of Ellwood von Seibold as host-narrator-tour guide. Donning authentic military uniform and accessories – down to the “pineapple” style hand grenade hanging from his utility webbing – von Seibold shares a wealth of knowledge on the subject, presenting it with an elegance that provides an effective counterpoint to the brutality that is, after all, at the center of the D-Day story. 

200-AmericansOnDDay DVD

  “The Americans on D-Day” strikes a tone appropriate to the nature of D-Day, offering a matter-of-fact account that acknowledges the powerful emotional component of its subject matter while stopping short of romanticizing or idealizing an event that was as bloody and brutal as it was essential to the Allies’ success inEurope. 

  The production deftly blends archival footage and stills with contemporary footage. Early on, we see black-and-white images of U.S. forces, including Supreme Allied Commander Gen. Dwight D. Eisenhower – as we hear audio of Ike’s sendoff to the D-Day forces. 

  “You are about to embark upon a great crusade,” he tells them. “The hopes and prayers of liberty loving people everywhere march with you. You will bring about the destruction of the German war machine.

  “We will accept nothing less than full victory”

  The film then goes on to function as a battlefield tour, offering close-ups of German fortifications along the beaches of Normandy, arms – including the MG-42, a heavy machine gun that could fired upwards of 1,200 rounds per minute – and bridges and structures that played key roles in the Allie invasion.

  Interviews with both U.S. and German veterans of the operation provide further personal insight into the significance of D-Day and its human toll.

  Many of the images presented in “The Americans on D-Day” will be familiar to those who have seen the feature film “Saving Private Ryan,” the TV miniseries “Band of Brothers,” or any number of other filmed projects that touch on D-Day.

  The DVD package has extras including the film’s trailer, a making-of feature, a segment on weapons training, another on uniforms and a collection of stills.
Sphere: Related Content. ===================================================================
Editors note: If you would like a copy of Americans of D-Day to review at your publication or media news website contact:

MAYO Communications 818-340-5300
or send request by email.

Tough economic times spells tough times for editors and writers

Recession Forces Industry
Publications To Do More
With Less Say Editors 

By George S. Mc Quade III
 West Coast Bureau Chief

Most reporters, editors and
writers are doing two jobs 

 “The most significant changes in what I do on a daily basis, like any business, we are being asked to more with less,” said Carl DiOrio, deputy film editor, The Hollywood Reporter. “They don’t want to hear what’s not possible, it is just circumstances that are just a given.”  DiOrio’s message was echoed by Panelists Josh Dickey, deputy entertainment editor, Associated Press and CEO and Co-Founder Michael Stroud, iHollywood Forum, Inc. /Freelance Journalist at an Entertainment Publicists Professional Society (EPPS) workshop at ICG local 600, Hollywood, CA. It was moderated by Joe Schlosser, senior vice president, Communications, NBC-Universal Television Studio-Distribution.  


Carl DiOrio, film editor, The Hollywood Reporter
Carl DiOrio, film editor, The Hollywood Reporter

“What used to be considered a skeleton staff is now covering the entire entertainment waterfront,” explained DiOrio. “For example I have added DVD beats to my coverage and luckily I had a couple of years experience in working that area for another publication.”

 “The downsizing of publications of all sorts, which has certainly hit the trades, once again just this week at our competitor (Variety), where I used to call home is feeling the cuts,” said DiOrio.  “Whenever someone cuts a beat at one of the trades, it allows them to lower the bar down the street and if you see that the mainstream press is an extension of what we prioritize in our entertainment coverage, there is deterioration in the flow of information out of it.”

 “The layoffs at the entertainment trades such as Variety, Hollywood Reporter and LA Times have created a new demand for freelance journalists,” said Michael Stroud.  “It is not something desirable, but it’s a reality. I have spent the last six or seven years as CEO of a conference company and we have been hit hard as well by the recession. The first thing to go in a recession is marketing and people regard trade shows as an integral part of their marketing.”

iHollywood has two shows at the National Assn. of Broadcasters (NAB) that focuses on digital Hollywood issues and trends entitled,  Advertising Innovation Summit and Mobile Entertainment Summit, which are co-producers of the NAB event.

Michael Stroud talks to Entertainment Publicists about new trends in media. Photo by George Mc Quade
Michael Stroud talks to Entertainment Publicists about new trends in media. Photo by George Mc Quade

“As the conference business falls back somewhat, suddenly there’s this big industry demand for writing, and I am getting a growing number of calls, which is actually is a good thing as I wanted to write more.” Stroud is no stranger to the business and witnessed the rise and fall of

dot.coms while writing for Red Herring magazine in San Jose, CA. “ You can’t support yourself as a freelance writer, so I’m not giving up my day job.”

Stroud predicted that some newspaper and trade publications will disappear in 10-20 years due to Online editions. Stroud, who writes for Hollywood Reporter is working on a “digital power issue.” He contributes to and the newly launched, which covers Hollywood’s TV, movie and media. “So if you have an extremely powerful and digital pitch, I have done 15  profiles so far for the May Issue, I could use 10 more stories.” 

“It has been an enormous year of pain at the AP, and I think the recession simply accelerated,” said Josh Dickey, deputy entertainment editor, The Associated Press. “The AP has made it not secret that it is changing from a provider of print content to newspapers, to a provider of digital content to everyone but newspapers.”

AP's Josh Dickey talks about the evolution of AP's radio, TV and print divisions. Writers he said have become multimedia experts.
AP's Josh Dickey talks about the evolution of AP's radio, TV and print divisions. Writers he said have become multimedia experts.

The AP stills serves 3,500 newspapers across the world, which is still a big part of its revenue base, but it is not the main part anymore according to Dickey.

“The big assumption people make about the AP is it is the way to get your story into the newspaper across the world,” explained Dickey.  “That’s just a smart part of what we do, or a fifth of the total operations. AP Television has become a massive part of our effort. We are not repurposing a lot of the reporting that’s being done for AP radio, AP Television and to also serve the print reports, which today is called ‘text’, which I prefer to call it news. So we are driving news reports through whatever communication format we are using.”

Dickey noted that AP used to be divided into TV, radio, graphics, photos and print sections doing their own thing. As we are a business-to-business model, most business would take that content and package it as they saw fit.

Learning to be the one woman or
one man band – wave of the future

“Now what’s happening is all of those departments are starting to mingle,” note Dickey. “We have video journalists who are now learning to write the wire. We have print journalists, who are learning to cut audio for the audio wire and radio packages. Pretty soon they’ll be picking up video cameras. I think that the deeper future shows us journalists it’s not just speaking all the languages but knowing all the platforms. The smart college student right now is taking classes in all of these different things, not pigeon-holing themselves in any of them (skills).”

Reporters lose sleep over demanding deadlines

AP’s Dickey admits he finds himself reading emails at 2:00 in the morning just to play catch up with the job and bombardment of information coming to his beat. “My day-to-day responsibilities changed just a few days ago, and they took the deputy title off, and put interim for the time being. We lost Jeannette Adams in New York when she left the company creating a vacuum for me, so I am doing two jobs. I’m tap dancing more and sleeping less. First thing I do when I get into the office is ramp up training on new platforms, and all of our journalists around the globe have to do the same to be able to do each other’s jobs.”

“We never sleep, you are never off deadline when you have the website and something breaks at 10:00 at night they kind of want you to write it up and get it posted as quickly as possible before you go to sleep. News hole or no news hole you do have a way of getting things out and that’s a good thing,” said DiOrio.

“There is going to be things that fall through the cracks in coverage. The news hole is shrinking. If you do not have the advertising support, how much news you can cram into the book is going to be less. As a practical matter less is covered,” said DiOrio.

One huge surprise story that was posted Online, after it aired one week after Susan Boyle Britain‘s Got Talent 2009 Episode 1 – Saturday, April 11th.  Boyle became an overnight sensation when everyone thought she was destined to be voted off the show of Britain’s Got Talent, until she sang on stage. A Youtube version earned more than 44 million visitors Online. (

“I would love to have 60 people in Britain watching YouTube all the time,” said Dickey. “That was an amazing story that took us all by surprise and got legs worldwide.”

All of the writer panelists said they prefer an email pitch, and it you do not hear back from them a follow-up call might be in order. To contact them the writers: 

Joshy Dickey, Associated Press:; Carl DiOrio, Dep. Film Editor, The HollywoodReporter and Michael Stroud, IHollywood Forum, Inc., Freelance Journalist:

For other media tips be sure to visit: MAYO PR

WYATT Films, LLC Choose MAYO For PR

MAYO Communications, a full service  entertainment  and public

relations agency based in Los Angeles

has been retained by WYATT Films, LLC,

New York for publicrelations and website development.

MAYO will also promote “How To Keep A Secret,” a short

film by producer/Director Nancy Wyatt, WYATT Films, LLC.

The 30-minute black comedy/psych drama has a surprise

ending and was also written by Nancy Wyatt.


Wyatt who has been an editor at CBS for two decades 

is also an alum of the American Film Institute (AFI)’s

director program.

“‘How To Keep A Secret’ is a taut, eerie piece of art that

keeps you guessing right up until the end,”said Wyatt, 

whose last profitable short film,”Misconception,” was 

picked up by Tapestry for foreign distribution and Carousel

(now defunct) for domestic distribution. 

“We believe MAYO Communications is a perfect match for 

our project, and I am personally looking forward to a 

powerful campaign.”

    For more about Nancy Wyatt or Wyatt Films please 


MAYO Communications, based in LA, with offices in New York

San Diego and Bern, Switzerland, specializes in business,

entertainment, nonprofit,green, and lifestyle publicity. 


MAYO’s niche is media  placement, branding and media training.


MAYO helped place LAEDC in more than 2,000 national articles on 

the first day of the Hollywood Writers Guild of America (WGA) strike, 

recording a record 85 million media impressions over three months. 

The same year, MAYO recorded a record total 200+ million media

 impressions for LAEDC alone. Last year MAYO exceeded all records 

with more than 250 million media impressions.

A short list of other MAYO clients include:

Actress Sol Romero, Silver To Rust Productions, Hydra Properties 

(Reality TV Show Hydra Executives), SafeMedia Corporation, 

Warrior Records, H20 Productions; Southern California Leadership 

Council (SCLC), World Trade Center LA/LB and Los Angeles

County Economic Development Corporation (LAEDC). 

MAYO is a member of the Entertainment Publicists 

Professional Society (EPPS), Academy of Television Arts and 

Sciences-Film Group, Radio TV News Assn. of Southern California 

(RTNA) and International Webmasters Association and Public  

Relations Society of America.

For more about MAYO Communications,

contact Aida Mayo or George McQuade

at 818-340-5300, or


or visit:,,


New media…who needs it?? We all do

By George S. Mc Quade III

A packed house, but entertainment publicists do not come away with a lot of ammo to start their new media campaigisn.  Instead they hear from editors bragging about their sites, and not really offering which software is best to use, what sites and how to do it so that need went unfulled. Below are the highlights of what was said. You tell me if you feel like you’re new media ready.

New media editors and consultants give entertainment publicists the lowdown on traditional media vs. new media. 
New media editors and 
consultants give 
entertainment publicists 
|the lowdown on 
traditional media 

vs. new media.

“Seven or eight years ago I was directing a story People Magazine was breaking on Jennifer Lopez calling off her wedding to Ben Afleck,” Managing Editor Todd Gold, told a standing-room only crowd of Entertainment Publicists Professional Society (EPPS) media workshop recently (2-19-09).

“It was significant, because it was the first time People Magazine had broken a story Online rather than saving it for the issue. It really ushered in the every minute news cycle, and the idea of a branding a story as you broke it was fascinating watching it break around the world. You could almost draw a map as it was picked up in Europe, then New York and then across the country. Now we work the same model but at different speeds.” 

“Old media and traditional media right now are suffering from many crises and its very static,” said Gold.
Managing Editor Todd Gold and Journalist Shira Lazar talk about how new media is changing the way entertainment stories are getting distributed.

Managing Editor Todd Gold 
and Journalist Shira Lazar 
talk about how new media is
changing the way entertainment
stories are getting distributed.

“In terms of getting the message out it is old, and it does seem behind the times, while new media is dynamic, it’s writing rules as it goes, while tethering with some traditional standards. 

Gold reported that gets seven million unique visitors a month, but they pay attention to smaller sites that are running and gunning, and it gives them a barometer of people’s interest.

“I think as a publicist, it is a good idea to pitch the big outlets like Entertainment Tonight and every show you can think of, but because of the Internet, you should pitch the bloggers, too,” said Former NBC Reporter and Hybrid Journalist Shire Lazar, a crossover media personality. “It is good to have your story on the big shows, and influential blogs that are not owned by CBS, NBC and the networks. They may have a better capability of making your story more viral.”

The panelists described showbiz and political media Online as the “wild, wild west, unfiltered, no fact checking and no rules.” 

Francisco Dao, The Killer Pitch defines new media (r) as Editor Zach Behrens, editor, listens in.

Francisco Dao, The Killer Pitch
defines new media (r) 
as Editor Zach Behrens, 
editor, listens in.

 “It is fast and with the lack of filtering there are pros and cons,” said Francisco Dai, The Killer Pitch. “In the old days when Todd (Gold) was an editor at People we pitched him, and if he liked it he wrote it up. If he like the story, but didn’t like you, maybe he wrote it up in maybe a negative sense. But he did the writing and he chose the articles and it came off professionally. Because of the speed and lack of filtering in new media, there’s nothing like Todd to write it up for you, or nobody like him to decide what actually deserves to be written up,” he said.   

Some publicists make the mistake with new media thinking, “wow great, now I have a platform, I don’t need to suck up to journalists, so I get to put all our stuff out there. They put out a lot of junk, which clearly reflects on your clients or whatever you are trying to promote. Since there is a lack of journalistic filter, you need to learn how to filter it yourself, said the panelists.

The panel agrees that there is a lot of fear out there about new media.  Michael Liskin, Online social networking consultant said, “People fear new media, they don’t always understand it, they ask which social networks do I get on, which ones are the best ones, how can I do this for my client and in what way? It’s the integration of all the different channels and connecting them in a way that makes sense in reciprocal connections that can do a lot for your client and yourself.

Media Consultant Michael Lisken shares his experiences with new media Online.

Media Consultant
Michael Lisken 

He cited Britney Spears’ site as a doing it right. Liskin advises, “just get going with new media. It is already happening without you anyway. So if you don’t get going, right off the bat, you’re already behind the eight ball,” he said. “It’s very important to be part of it, to be part of the conversation.” 

One example of how old media drags its potential burst was the story about Writer Michael Star, who  has a TV column for the New York Post, and broke the story given to him exclusively by NBC about Saturday Night Live Alum Jimmy Fallon to host Conan O’Brien’s vacated slot on Late Night. Then a news release came out the next day and more than three thousand articles hit the Internet on Friday, Feb. 20, 2009. The bloggers pick it up where traditional media left off. The old way is to give it to a site and hope it gets picked up, but today it’s faster with sites like Facebook, Twitter and other social networks.

“We don’t have venture capital, and I’m the only full time employee at the site along with two volunteer writers for our large audience, but I will get 50 emails an hour while trying to write posts,” said Editor Zach Behrens,, one of LA’s most popular entertainment news blogs. “So a lot of things get kicked to the side. Everyone wants to pitch us. To me a lot of it is about developing relationships.  You really have to pitch useful headlines in your email that grabs us. For me I have found instant messaging has been the best way to pitch.

Editor Zach Behrens (center) of outlines his view of traditional media vs. traditional media.

Editor Zach Behrens (center) 
of outlines 
his view of traditional
media vs. traditional media.

 “A phone call takes me away from everything, but instant messaging I do things at the same time. I can get files through, and someone sitting at their desk all day I can ask, ‘hey just a follow-up question about this story, or can you send it to me.’ Or with people I have developed relationships on Mondays I instant message everyone and say, ‘hey what’s going on in the art scene this week, because I need to know about it or assign a story.’ Those instant message conversations reduce spam. It’s like twitter, we are so immediate and we always want to be original in our reporting, but if I am calling for a quick quote, I’m ready to go to press in five minutes.” 

“The number one reason stories viral out on the Internet is news,” said Fancast’s Managing Editor Todd Gold. “It doesn’t change from traditional media when you have something hot that people want to know about. The subcategory of that is you have something quirky, funny, a twist on whatever. Two examples: We had a Dancing With The Stars contestant blogging on our site last season exclusively, and when she got sick and went to the hospital she blogged about it, and it was picked up everywhere. Or  something quirky: The head of Menza gave us a list of the smartest TV shows ever.  It got picked up around the world. It is really about the best news and information. In terms of pitching, we’ve been new and under the radar.  We have been making sure the usual experience is a phenomenal one in terms of watching video.”

Fancast streams hundreds of TV shows and 9,000 hours of full length episodes in current hits, classics and past shows so we go the experience right. Now we combine it with editorial. “We are competing with TV Guide and Entertainment Weekly at that level so we are looking for big stories. One of the great things of working Online as opposed to a magazine is we have unlimited space, we don’t worry about paper cuts, so we do as much as we can with every pitch that our human resources allow.”

 “New media runs the gamete,” said Francisco Dao, Media Consult, The Killer Pitch.

“New media can be everything from a fan site to your twitter account. You really need to do it all. It is fast, where I can take it or you can take it and go directly to the audience. That’s how I see it.”

Standing room only for the new media workshop at ICG headquarters in Hollywood, Ca.

Standing room only 
for the new media 
workshop at ICG 
headquarters in 
Hollywood, Ca.

 Dao cited Miami’s Basketball Star Shaquille O’Neal story. Shaq recently got on and tweeted a question direct and unfiltered asking, “what should I have for dinner at Quiznos?’ Shaq doesn’t always think about what he’s saying and will do quirky popular things. It makes him that much more likeable. Now, Ashton  Kutcher and Demi Moore have a Twitter account but are more careful. They still do movies, still do interviews on ET, but the new media is the ability for everyone sitting on this panel to go direct, go unfiltered, to have conversations with their audience. And maybe a different conversation,” Dai said. 

According to Gold at, standards of quality are being incorporated into in a new model of the future.  He said, “If you are pitching a story in a newspaper or a magazine, you’re hoping that story is interesting enough that the reader remembers to tune into that show or program their DVR.Managing Editor Todd Gold (center), editor, says quality still matters in blogging and new media. Left is Michael Liskin and on his right is Hybrid Journalist Shira Lazar.
Managing Editor Todd Gold (center), editor, 
says quality still matters in blogging and new media. 
Left is Michael Liskin and on his right is Hybrid 
Journalist Shira Lazar.

“When you go on to, you’re getting a story, embedded in the story you’re getting the full episode or a preview clip as well as pictures, along with tune-in information. It is all right there and it is immediate. People are reading the story, watching the TV show, their watching the preview, they get tune-in info and soon they’ll be able to hit a button and program their DVR right from that story.”