Social Media insider tips for creating that right buzz for you business

crwd shot of EPPS social media workshop
Entertainment Publicists Professional Society (EPPS) huddle to talk about Social Media best practices.

Social media took publicists by surprise, providing immense opportunities and significant challenges for many PR Pros, who are still trying to figure out how to measure success. About 150 PR Pros packed into ICG Union Local 600 auditorium, Hollywood, CA. this month (10-21-11) to sort it all out.

EPPS President Henri Bollinger (left)
Dawn Wilcox, A and P and
Tracy St. Pierre,
NBC at EPPS Social Media workshop.

The seven member panelist included Dawn Wilcox, A&P, Tracy St. Pierre, NBC,  Beth Braen, NATPE, Andrew Stachler, Warner Bros., Jenny Connelly and Laurel Whitcomb both of the Academy of Television Arts & Sciences.  It was moderated by Rosalind Jarrett, the Screen Actors Guild Awards®.

a photo of Beth Braen, NATPE
Beth Braen, NATPE at EPPS workshop.

One of the big concerns in social media is that business has only a small view of their social media marketing campaigns, and often have no clue of how something such as the rate of posting on Facebook might influence the amount money spent by first-time visitors. Or how retweets by an influential blogger might boost membership or awareness of a brand. Wilcox told the crowd unlike a year ago, social media has brought more accountability.

“It’s more challenging now, but it also now gives us the opportunity to be more strategic,” she said.

One hot button issue is how to respond to negative posts or comments on Facebook, Twitter, company websites or articles Online in the comment section. Most panelists agreed you can not ignore them, and Beth Braen, senior vice president marketing for NATPE  said her nonprofit organization is committed to being a catalyst for the content revolution. Braen says NATPE engages visitors and encourages them to participate on its site.


Todd Beck, president of Beck Media & Marketing
, LA agrees.  He says don’t ignore the negative comments, but be careful responding until you’ve had a chance to analyze the motive or the reason for the posts.

Beck also noted that sometimes by taking the agitated visitor offline or sending a direct email or twitter message you can diffuse the situation.

Vice President Andrew Stachler of Interactive Marketing, Warner Bros. says at WB, despite cutbacks, the motion picture studio is careful what it posts, and recently “WB put one person in charge of social media,” he said.

“Think of Facebook to be used for marketing, and Twitter as a mini news releases,” NBC’s Tracy St. Pierre told the EPPS crowd.

PHOTO OF NBC TRACY ST. PIERRE

NBC’s Tracy St. Pierrehas worked on everything from daytime, primetime and late night to specials and made for TV movies.  She continues to oversee campaigns for “The Tonight Show with Jay Leno,” “Whitney” and the midseason drama “Awake.” Additionally,  she works with her PR, marketing and digital teams at NBC to create and implement social media events for the network.

photo of Dawn Wilcox Allison & Partners
Dawn Wilcox Allison & Partners

Panelist Dawn Wilcox, GM, A&P noted that the Social Media has changed the demands for new hires at her firm and she has seen noticeable progress in a technology difference just over the last year.
The growth of social media community is important from likes and comments on Facebook to retweets and direct messages on Twitter or Google+, a large amount of user activity on your company website shows not only you can engage your audience offline, but it also coverts those users on a path you have total control over – your website.

Once you bring in customers you also need to be consistent, aligning  everything with your main goal- revenue.

The EPPS media workshops are usually the third Thursday of the month.  For more visit: http://www.eppsonline.org.

PHOTO OF EPPS MEDIA WORKSHOP
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National Media Expert to moderate powerful Social Media Workshop “How to market and sell your film” @LA Femme international Film Festival

Social Media Workshop “How To Create A Buzz For your Film” at 6TH Annual La Femme International Film Festival Four-Day Event

Award Winning Journalist George Mc Quade to moderate Social Media Workshop at LA Femme Film Festival Saturday 10 am to Noon.

 
“Engaging film enthusiasts about your movies and projects is critical,”  said Panel Moderator George Mc Quade, V.P. MAYO Communications.

Hollywood, CA – MAYO Communications announced today it is sponsoring the first social media workshop at the 6th Annual La Femme International Film Festival, October 16th, 10 AM  to Noon, Hollywood, CA,  The four-day event  (Oct. 14-17th), will be held at the Renberg Theatre, 1125 N McCadden Place, Hollywood, CA,  90038.

“Now that you have your film completed, trailer, website and traditional media, don’t forget to engage your biggest fans via social media,” said George Mc Quade, social media workshop moderator.

George Mc Quade live in TV interview

“Engaging film enthusiasts about your movies or projects is critical to a

Former TV and Radio Newsman George Mc Quade in a live interview.

successful campaign. This year the Film Festival is presenting a timely social media workshop to help filmmakers optimize content and buzz about their movies projects.”  The seminar “How to market and sell your film” is expected to be sold out.

The two hour program and film media workshop panel features actors, directors, producers, webisode producers, SEO experts, Online social media experts, film publicists with cutting edge techniques for brand awareness, better ROI and tracking of films with little or no budgets. The workshop is for beginners and the experienced.

The panelists, who will offer social media insider tips about Online tools for film marketing will include:

Mekahlo Medina, KNBC-TV News Anchor "RAW"

 

Mekahlo Medina – Mekahlo Medina, news anchor/reporter KNBC-TV. Mekahlo Medina currently serves as anchor of KNBC’s avant-garde digital service, “News Raw.” “News Raw” allows viewers to join KNBC staff and journalists as they decide what news stories will be covered each day and what was going on behind-the-scenes when the stories were covered. Available on KNBC’s digital channel 4.4 and on the station’s web site, www.nbc4.tv,  “News Raw” provides news updates throughout the day and also takes a look at what’s “hot” on the Internet. Medina joined KNBC in January 2006 to front this new endeavor. Prior to KNBC Medina work in TV news in Minnesota, Arizona, and New Mexico markets.  http://www.nbclosangeles.com/station/about-us/Mekahlo_Medina.html

Guatham Chandna Cloud 21 PR

 

Gautam Chandna -Chandna Chandna is an International Social Media and Digital PR Guru and the force behind Cloud 21 PR (www.cloud21.com) . He is currently involved in devising and implementing successful Social Media strategies for clients ranging from Actors, Filmmakers, Fashion Designers, Corporations and Retail establishments. He has been involved in online marketing since 2000, social media and blogging since 2003. He is currently ranked in the Top 100 Digital PR professionals on Twitter.

“How to market and sell your film via social media” workshop is from 10:00 a.m. – Noon, Saturday, October 16, 2010 at the Renberg Theatere, 1125 N. Mc Caden Place, Hollywood, CA 90038. You must RSVP @www.lafemme.org.

Actress, Producer Kristina Hughes, Performer Track Founder

Kristina Hughes (SAG / AFTRA) – actress, entrepreneur, author, producer, casting coordinator and publicity director. Kristina is the co-founder of Holdon Log – “The Standard in Performer Organizational Tools”; the leader in business and marketing products and services for the Entertainment Industry.

Kristina’s acting credits include appearances in numerous network, studio and independent projects like Boston Legal, Old School and Green River. Look for Kristina in the soon-to-be-released interpolated rotoscoped film, Helicon and the mega-hit series The Resolve and Vegan 101.

 

 

Henna Merchant – the Principal of Clicked Digital PR & Marketing

Henna Merchant

Communications, an agency that combines digital influence, social and traditional media, public relations, and marketing to produce a persuasive communications mix.

 

Clicked experience extends across many industries ranging from emerging online technology start-ups to real estate brokers, medical real estate developers, and nonprofits.

 

 

Brian Vermeire (AFTRA) wears many hats in the Entertainment Industry as a writer, producer, executive producer, host and actor for various networks/production companies such as FOX, The Disney Channel, The Family Channel, Vin DiBona Productions and HombreTV. Brian is also a respected stand-up comedian known in the Los Angeles market as the “sharp and witty comedian with a ‘late night-style’ talk show host appeal.”

Comedian Brian Vermeire takes social media to new heights

Brian is the CEO of Holdon Log ~ the Entertainment Industry’s number one provider of organizational logbooks and Webware (www.PerformerTrack.com)

for performers. Brian has traveled as a seminar leader or guest speaker for SAG Conservatory, SAG Foundation, The Actor’s Network and Children in Film to name a few.

 

 

 

 

 

Amber J. Lawson Babelgum.com

 

Amber J. Lawson, who manages the comedy channel at babelgum.com and has thus overseen as executive producer comedy shorts by Landline TV, original content like Date A Human.com, and the second seasons of The Crew and Old Friends.

Prior to Babelgum, Lawson was VP of Programming at Mania TV and a

comedy producer with National Lampoon. There’s more than 800 hours of hand-picked films and film-related programming on the site. Babelgum’s films products feature action and adventure, animation and anime, classics, comedy, clips and interviews, documentary, drama, horror and thriller short films.

About La Femme International Film Festival


LA Femme Film Festival is a premier festival that focuses on women filmmakers’ platforming their commercial films for the world wide audience. It is a Festival for those women who want to have an equal opportunity in commercial entertainment desiring to change, enhance, or become leaders in the industry as a Director, Writer, Producer or Director of Photography.For more info visit www.Lafemme.org.

For press credentials call Donna Hull at 213-926-3301 or email llapage@lafemme.org. For the seminars and event details visit: 2010 Event Program, 2010 Seminars, 2010 Party Schedule and  2010 Screening Schedule.

About MAYO

Workshop Sponsor


MAYO Communications

(www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in San Diego and New York, serving celebrity, corporate and nonprofit clients.  The MAYO niche: Media placement, media training and social media.

“We don’t guarantee media, we just get it!”

Social Media experts say its all about the “Experience” and how you “distinguish” yourself from others

Entertainment Publicists Professional Society Workshop on Social Media at ICG Local 600, Hollywood, CA.

Publicists Learn that “New Media is not new” and “Social Media is the user experience” at EPPS Workshop in Hollywood, CA

By George S. Mc Quade III
West Coast Bureau Chief
O’Dwyer Publications, NY
www.odwyepr.com

“Everything is merging, and it’s about the experience, it’s not about shoving it down your throat, that doesn’t work any more and new media is not new,” Creative Director Dror Mohar, Fuzeit.com

Wylie Stateman, Fuzeit.com, Eric Swatrzman Dror Mohar, Fuzeit.com at EPPS Social Media workshop.

told Entertainment Publicists Professional Society (EPPS) crowd at a media workshop Thursday (May 20, 2010) on “A discussion on new terminology and how to overcome the fear of this new media” It was sponsored by the International Cinematographers Union Local 600, Hollywood, CA.

“If you’re not relevant on Google, you won’t found,” said James Hipkin, Red 8 Studios, a leading global interactive and broadcast design agency with offices in Los Angeles, Toronto and Shanghai. “The consumer is taking more and more control on how they want to receive information, and when they want to receive it.  And that’s a key fundamental shift.  It’s no longer about shouting at consumers. It’s now about having the consumer listen to what you say based on when and how they want it.”

Hipkin says there’s a lot of hysteria around DVR’s and not all of it is factual.

Publicists learned that “exclusives” are a thing of the past, and unless media assets like videos, audio and images are tagged and cataloged, they have no value.

“You need to start thinking more sophisticated about platforms,” said Eric, Schwartzman, Online specialists and author of a new book coming out on social media.

“How are you going to post your social media on your own site when you do control the data? There used to be a clique that said, ‘content is king. And the idea was if you owned a copyright, you were ultimately in control of the marketplace, because you could withhold access to it if you’d like to. But we know that’s not possible anymore.

Eric Schwartzman Social Media Expert

And if content truly was the king, how did Steve Jobs corner the record industry without owning a single copyright? He made it easier to get music through iTunes than anyone else could provide. Although compelling content is critical, it’s got to be easy to get.”

Scwartzman says “New Media” is not new anymore. “What you should be thinking about is Social Media, and you have to think less like Warren Cowen (prominent American film industry publicist –Rogers & Cowan, who died May 14, 2008), may he rest in peace, and more like ‘Julie’ the cruise director of the ‘Love Boat’, because you’re making a community helping others communicate amongst themselves.”

Sandi Padnos, EPPS board member, James Hipkin, Red 8 Studios, Doug Faigin, CNS and Richard Knafelc, PR Newswire.

“We all know everything, the information is out there,” said Mohar, fuseit.com. “It’s easy to get access to make the same (media) pitch that any one else does. It’s even easier to get that context, and resurface it, but it’s how it feels, and how it feels on so many levels, not how it feels to just your customer, your consumer, your client, but how it feels to you.”

“Social media has not changed the way we gather news,” said President Doug Faigin, of City News Service (CNS) , the largest metro wires service in the country serving southern California, which 90 percent of the media subscribe to.

EPPS Media workshop on Social Media. “Don’t rule out traditional media City News Service Doug Faigin told publicists. Photo by MAYO PR

“Because of the economic difficulty the region is undergoing, whenever we have a rare opening, we get far more resumes and the quality of journalists applying for jobs at CNS are rated higher.”

The difficulty Faigin sees with new media is fact checking. “How do you know it’s credible, just because it’s out there is it right? The old media has the credibility of some expertise regardless how controversial the piece (story) may be suspect. Never the less, it’s a starting point, and not some blogger out their spouting off his or her ideas that may or may not be based on fact.”

Panelists also warn to not overlook traditional media, TV, radio and newspaper. “We still have AM and FM radio,” said Account Manger Richard Knafelc, PR Newswire.” “There’s some content that works better down different pipes. The definition of New Media is like an awkward teenager. He makes a lot of noise, but doesn’t do much.

Richard Knafelc, PR Newswire tells publicist content can not be “crap in and crap” out in distribution of media.

It doesn’t matter what service or distribution you use, but it comes down to content. We can throw everything under the sun out there for our clients, but if the content is crap in and crap out, it doesn’t matter how you get it out there. That’s something I’ve come across quite a bit. We try to educate our clients that just because there’s a new toy out there to play with, it doesn’t mean it’s going to cost you more than if you distribute it traditionally going wide.”

“You should think about all mixes of media, but distributing it in a private label fashion,” said Wylie Stateman, co-founder and CEO of fuzeit.com.

Wylie Stateman, Fuzeit.com, which produces 10 percent of the multimedia film market Online has earned six Oscars over last 15 years. Stateman has been personally nominated for five Academy awards and several British Academy awards. photo by MAYO PR.

“You’re not sending out your important information through YouTube, Twitter or whatever. We think there’s a future in multimedia, if you have control in delivery of it.  You should be able to analyze who receive it, how they use it, and if they shared it. But the most important thing is to develop compelling content.”

Fuszeit.com, which produces 10 percent of the multimedia film market Online has earned six Oscars over last 15 years. Stateman has been personally nominated for five Academy awards and several British Academy awards.
“I need a publicist, because no one really knows who I am,” said Stateman. “It’s important to understand not only the need for content, but the production of content. What we have done at fuzeit.com is develop tools to allow people to express themselves with video, with audio, with images and texts.”

Schwartzman noted the President Obama’s White House staff capitalized on Social Media and keywords like “Freedom”

To reach the panelists all prefer email:

James Hipkin: james@red8studios.com

Richard Knafelc: Richard.knafelc@prnewswire.com

Dror Mohar: dmohar@fuzeit.com

Erick Schwartzman: ericbennettschwartzman@gmail.com

Wylie Stateman: wstateman@fuzeit.com

For Entertainment Publicity call MAYO Communications,
818-340-5300 or 818-618-9229 or Publicity@MayoCommunications.com

Hollywood, tourism and international trade to lead region in recovery says LAEDC Forecast

(l-r) George Mc Quade, MAYO PR, Frank Mottek, KNX, Dr. Nancy Sidhu, LAEDC and CEO Michael Landver, CDC.

LAEDC Forecast Report Says U.S., California and Southern California face ameasured economic recovery, with stronger growth in 2011

Entertainment, international trade and tourism cited as regional industry leaders, with an economic boost from major infrastructure projects and a modest rebound in residential real estate

Los Angeles— A measured economic recovery is underway in the nation, the state and Southern California, according to the 2010-2011“Economic Forecast & Industry Outlook” report released today by the Kyser Center for Economic Research at the Los Angeles County Economic Development Corporation (LAEDC).

In California, three sectors will see employment growth during 2010: information, private education and health services.  Like the national experience, unemployment rates in the state will remain high with the LAEDC forecasting a 12.3 percent average rate in 2010, easing down to 11.9 percent in 2011.

“We project that the U.S. economy will grow by 2.6 percent in 2010 and by 3.1 percent in 2011, after plunging by 2.4 percent during 2009,” said Nancy D. Sidhu, Ph.D., the LAEDC’s chief economist.  “However, unemployment rates in the U.S. will remain uncomfortably high, averaging 9.9 percent in 2010 and 9.4 percent in 2011.”

Sidhu observed that consumer spending holds one of the keys to the economic recovery, with inflation-adjusted gains of 1.9 percent in 2010 and 2.7 percent in 2011 forecast, after falling by 0.6 percent in 2009.

“California’s economy is also on the recovery track, but the state will still lose 121,800 jobs in 2010,” said Sidhu.  “However, this will be a huge improvement from the 668,200 jobs lost in 2009.”  California’s housing industry will see a modest recovery in 2010, according to Sidhu. For the full story and link to the forecast visit:http://tinyurl.com/yf85d5m

For images and media interviews call Aida Mayo or George Mc Quade, MAYO Communications, 818-340-5300 or Cell: 818-618-9229.

The Noble Awards Spotlight Celeb Charitable Work In Style

The First Annual Noble Awards

Janeen Mansour congratulates Morgan Freeman for his Lifetime Achievement Award at the Noble Awards reception.
Janeen Mansour congratulates Morgan Freeman for his Lifetime Achievement Award at the Noble Awards reception.

The event honored Morgan  Freeman – Lifetime  Achievement Award

A Star-Studded Night For First Annual Noble Awards

“It was a successful night, everyone who contributed and participated in the event came away with a warm feeling in their heart,” said Creator and Founder Janeen Mansour of The Noble Awards, held (Sunday, October 18th) at The Beverly Hilton, Beverly Hills.
Access Hollywood’s Billy Bush hosted the first awards show, and he himself was also honored for his dedication as a board member and hustling fundraiser for the Lollipop Theater Network. They bring magic and movies currently in theaters to children confiened to hospitals nationwide due to chronic or life-threatening illnesses.

The event honored  Morgan Freeman with a Lifetime Achievement Award and dozen other celebs received recognition and a Noble Award for charity work.

Despite being a little under the weather for running a Trianthalon in the name of charity Terri Hatcher accepted her award from Actor James Denton, America’s favorite plummer also on Desperate Housewives.

Janeen Mansour greets Nancy O'Dell, Access Hollywood.
Janeen Mansour greets Nancy O’Dell, Access Hollywood.

Other celebs included  Norman Lear,  Lionel Richie, Laila Ali, Nancy O’Dell, Joel  Madden, Brett Ratner, Kenny Babyface  Edmonds, and Annalynne McCord. There  were some surprises, too like America’s  Got Talent Nick Cannon as one of the presenters.

The awards were sculptured by Antonio Banderas the children at the Shriners Hospitals for Children with the guidance of The Art of Elysium volunteer/actor/sculptor David Grieco.   Joel Madden said, “The artists at The Art of Elysium” should get an award, too.-

The first awards show came off without a hitch and the live music performances enhanced an inspiration evening. It was an evening of entertainment and celebration that honors charities, celebrities and the tremendous work that they do.

‘This event and movement should inspire the next generation to be noble throughout their lives,” said Mansour.

One of the highlights of the musical performance that brought the house down was Monica, introduced by Bill Bush. Born and raised in Atlanta, Monica Denise Arnold is a talented R&B / pop singer, songwriter and actress.  She became the youngest female artist ever to have two back-to-back No. 1 hits on Billboard’s R&B singles chart. Both songs from her three-times-platinum debut, “Miss Thang,” topped the Hot 100 chart and sold one million copies each. In 1998,

“The Boy Is Mine” was released and had three consecutive No. 1 Billboard pop singles. The title track with Brandy spent 13 weeks at No. 1 on the pop charts and eight weeks at No. 1 on the R&B listing. Additionally, the duet earned Monica a Grammy to add to her American Music, Soul Train and Billboard Awards.

The inaugural NOBLE AWARDS event, produced on behalf of the non-profit Celebrity Charity Awards Corporation, a 501c3, has a mission to unify the efforts of charities with celebrities, philanthropists, media and every day citizens to create
an effective forum for change and service.

Brian McKnight, R&B singer on the red carpet at Noble Awards
Brian McKnight

Brian McKnight has earned himself a spot in contemporary music history. He has released 11 albums to date, 7 of them have gone platinum, with several going 2 and 3x platinum, and has sold over 20 Million albums worldwide. He just released a new album last month and perform one of his songs live. Brian McKnight (Video)

Another of the highlights of the evening was eight-year old Emily Bear, who performaned live at the Noble Awards show.

Emily Bear, who just released "Always True" album poses with Janeen Mansour at Noble Awards.
Emily Bear and Janeen Mansour

8-year old Emily Bear Pianist Emily Bear has only been playing piano for three years, but at just eight years old, her accomplishments are inspiring and her talent is breathtaking. Classical, jazz and boogie come naturally to her. Emily’s songs were are all written and composed at age seven.

She performs a large list of classics and standards, and also composes her own magical songs. Giving and charity are very important to Emily and a portion of the proceeds from all CD sales are donated to charity foundations such as Susan G. Komen for the Cure, Ronald McDonald House Charities, and Children’s Hospital, among others. Her latest CD “Always True” is now available in the Store. Her first three CDs, “Five Years Wise”, “The Love In Us” and “Once Upon A Wish” are also available.

Among star-studden music - Lion's King's James Mitchell performs live at Noble Awards
James Mitchell

The Lion’s King’s Timothy Mitchell also sang and played a powerful song on piano sounding much like Steve Wonder with a great stage band backing him up.

Each year the Noble Awards will recognize and honor philanthropic organizations and the celebrities that make considerable contributions to them. This year’s honorees, who attended to accept their award included Nancy O’Dell for Best Buddies InternationalAnnaLynne McCord for The Blind ProjectTeri Hatcher for Children’s Hospital Los Angeles, Brett Ratner forDoSomething.org, Billy Bush for Lollipop Theater Network, Whitney Burditt for Playing for Change, Kenneth “Babyface” Edmonds forStand Up To CancerLaila Ali for Women’s Sport Foundation and a charity very close to my heart, The Art of Elysium honoring Joel Madden.


Noble Awards Producer, his son and Ziad Batal with Julio Iglesias Jr. (photo by www.MayoCommunications.com)(
Noble Awards Producer,
his son and Ziad Batal
with Julio Iglesias Jr.
(photo by MAYO)

Julio Iglesias Jr.also provided some soul soothing live singing at the event. Julio Iglesias Jr.was born in Madrid, Spain to well-known singer, Julio Iglesias and Isabel Preysler. He moved to Miami, Florida at a very young age, a place he now considers home.

Jennifer Howell, Founder of The Art of Elysium, presented this award to Joel Madden with Lionel Richie, Allison Beck and Stacey Price: “As both an artist and a father, Joel truly embodies a sincere passion for both music and children.  It was evident in his beautiful and humble acceptance speech where he expressed his heartbreak at the thought of a child spending one second inside of a hospital.  A moment that was also extremely moving was when his twin brother Benji (who has spent many days with The Art of Elysium teaching guitar and participating in music workshops) shared his love for his brother with a music dedication.

Nicole Richie (who has also dedicated her talents to the charity) looked on lovingly while her Father introduced Joel and thanked him for loving his daughter so much.  The love, support and generosity that was shown by all members of Joel’s family are the true roots that can help take The Art of Elysium’s mission to every child that spends that terrifying one second in a hospital.”

The Noble Awards Creators and Producers Janeen Mansour and Husband Ziad Batal.
The Noble Awards
Creators
and Producers
Janeen
Mansour and
Husband
Ziad Batal.

Creator Janeen Mansour was thrilled to see her dream come true.

“The goal of the Noble Awards was to highlight the charities there that night and celebrities that champion them,” she said. “Our goal reached far beyond my expectations. The purpose of the Noble Awards is to create awareness and send out a call to action. I feel everyone in the room was inspired and moved and understood the message we were trying to convey. That message is to be a Noble.”

Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum To Perform Live at First Annual Noble Awards in Beverly Hills Sunday

Teri Hatcher to receive a Noble Award Sunday for her work with Children's Hospital Los Angeles.  pictured at Grammys (www.babble.com)
Teri Hatcher to receive a Noble Award Sunday for her work with Children’s Hospital Los Angeles. pictured at Grammys (www.babble.com)

Teri Hatcher, Norman Lear, Lionel Richie, Laila Ali, Nancy O’Dell, Joel Madden, Brett Ratner, Kenny Babyface Edmonds, Billy Bush and Annalynne McCord have been confirmed on star-studded list of celebrity humanitarians attending the red carpet and Noble Awards event this Sunday, Oct. 18th at the Beverly Hilton, Beverly Hills.
Morgan Freeman is receiving a Lifetime Achievement Award and is also confirmed.
Brian McKnight is an American singer, songwriter, arranger, producer, and pop and R&B musician. He is a multi-instrumentalist who can play nine instruments: piano, guitar, bass guitar, drums, percussions, trombone, tuba, French horn and trumpet.

Brian McKnight is an American singer, songwriter, arranger, producer, and pop and R&B musician. He is a multi-instrumentalist who can play nine instruments: piano, guitar, bass guitar, drums, percussions, trombone, tuba, French horn and trumpet. Brian rds.

Brian Mc Knight to perform at First Annual Noble Awards, Sunday, Beverly Hilton Hotel.
Brian Mc Knight

Brian McKnight has earned himself a spot in contemporary music history. He has released 11 albums to date, 7 of them have gone platinum, with several going 2 and 3x platinum, and has sold over 20 Million albums worldwide. He just released a new album last month. Brian McKnight (Video)

8-year old Emily Bear – One of the youngest if not the world’s youngest composer, who played at the White House will perform live Sunday at Beverly Hilton during the two hour Noble Awards show.

Emily was the youngest solo performer in the history of the Ravinia Festival, has performed with many well known musicians, appeared on “The Ellen DeGeneres Show” five times and performed at the White House. See Events for more info and Galleries for photos and videos.
Julio Iglesias Jr. – Dejame volar


Julio Iglesias Jr. was born in Madrid, Spain to well-known singer, Julio Iglesias and Isabel Preysler. He moved to Miami, Florida at a very young age, a place he now considers home. Although he has spent his whole life surrounded by music, his own personal journey into the music industry didn’t begin until the late 90’s when he released his first album in English titled“Under My Eyes” with Epic Records. With the desire to go back to his roots and reestablish himself, the budding musician searched for new territory to conquer. Julio chose to sing in Spanish and the result is the mind-expanding Tercera Dimension.


Access Hollywood's Billy Bush will MC the two hour Noble Awards Sunday.
Access Hollywood’s Billy Bush will MC the two hour Noble Awards Sunday.

The two-hour event, hosted by Access Hollywood’s very own Billy Bush, seeks to annually honor up to a dozen charities and celebrities who actively support them, elevating awareness of these organizations and the impact of their work.Celebrities who will accept awards on behalf of the charities being honored include Laila Ali (Women’s Sports Foundation), Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up to Cancer), Teri Hatcher (Childrens Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium), Annalynne McCord (The Blind Project), Access Hollywood’s Nancy O’Dell (Best Buddies), Eva Longoria Parker (Padres Contra El Cancer) and Brett Ratner (DoSomething.org).

The Blind Project, The Lollipop Theater Network, Padres Contra El Cancer and Playing for Change will be honored along with six other previously announced charities.
During the ceremony, each will be presented with an award sculpture, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriner’s Hospital for Children. Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum will provide live musical performances throughout the evening.
“We are delighted to present these eleven distinguished charities and their celebrity supporters with the inaugural Noble Award,” said Janeen Mansour, creator and executive producer of the Noble Awards. “We hope this will inspire a revolution for giving not only in Hollywood, but globally.”
For more information, please visit www.thenobleawards.org.

MAYO PR – “We don’t guarantee media, we just get it!”

Humanity needs leaders like you (Be Noble and Take the Challenge)

Los Angeles Times theenvelope.com launches full speed ahead with more video, images, stories and breaking news on awards and celebs

l to r: Greg Braxton, Rachel Abramowitz, Geoff Boucher, Sallie Hofmeister, Lisa Fung, Elena Howe, Patrick K. Day.  (photo courtesy MAYO Communications)
l to r: Greg Braxton, Rachel Abramowitz, Geoff Boucher, Sallie Hofmeister, Lisa Fung, Elena Howe, Patrick K. Day. (photo courtesy MAYO Communications)


West Hollywood, CA –
Several hundred mostly Los Angeles Times writers, editors and staffers from LAT packed into a launched party on the top floor of a swank West Hollywood Hotel to launched theenvelope.com and awards season coverage.

“When we launched the Envelope a couple of years ago, we didn’t have as much video, we didn’t have as much breaking news and mainly covered Hollywood events and film festivals with all the guilds,” said Associate Editor Patrick Kevin Day. “We now have a lot more voices and videos.”

TheEnvelope.com, which is billed as the “ultimate awards site,” has helped the Los Angeles Times to significantly broaden its coverage of the entertainment business over the past year,” according to Film Critic Betsy Sharkey, formerly the editor.

  Sallie Hofmeister, Lisa  , Elena Howe, Patrick Day
Sallie Hofmeister, Lisa Fung, Elena Howe, Patrick Day

The new editor is Sally Hofmeister, who introduced additional writers and staffers at this week’s (10-05-09) launch party.

The Envelope’s purpose, according to promotional materials, is to raise awareness of award contenders, drive box office numbers, boost DVD sales, influence voting considerations of Academy and guild members and target consumers.

The Envelope receives five million visitors during the off season and much higher numbers during the high season – between November and February. It features interactive photo galleries, video clips of red carpet coverage, celebrity podcasts, blogs and a “Buzzmeter.”

Associate Editor Patrick Kevin Day at Launch event of theenvelope.com.
Associate Editor Patrick Kevin Day at Launch event of theenvelope.com.

This writer asked Day how new media has impacted coverage in the weekly printed version of Envelope and the Online version.

“I think speed is the biggest thing,” said Day. “We have a host of competition from various websites trying into the entertainment awards area, so we have to keep an eye on them constantly and we can’t fall down at any point and be at the top of our game.”

 Elizabeth Snead the Envelope
Elizabeth Snead listens to staffer at theenvelope.com launch event. Photo by MAYO Communications.

“Don’t call me,  email works best,  because I work  out of my home  literally blogging  all day,” said  Elizabeth Snead,
(left) contributing  editor of The  Envelope. “I don’t  go to as many  mixers and late  night parties as  before, because  now I have people I can send to them, so just being here is a rare thing for me.”

Elizabeth Snead is the former fashion editor and entertainment writer for USA Today prefers “10 days advance notice of story pitches,” since she covers three events a night. “I might not get back to you right away, but I do read my emails,” she said.

For almost two years now, Snead has been writing for thehttp://latimesblogs.latimes.com/thedishrag blog. She focuses on news, celebs, awards, politics and pop culture.

A tip: don’t pitch a hodge-podge of clients to The Envelope. “We’re looking for a window into the lifestyle of a person so exclusives are given much more consideration,” said Snead.

The LAT re-launched The Envelope to make it “more accessible to our users and the industry,” said its former senior producer Joseph Kapsch.  He is now a producer of the Zap2it.com site of entertainment videos.

LA Times Publisher Eddie Hartenstein kicks of launch party of theenvelope.com n West Hollywood, CA.
LA Times Publisher Eddie Hartenstein kicks of launch party of theenvelope.com n West Hollywood, CA.

The site is broken down into sections on awards and includes photos, features and anything to do with the awards show in the subsections.

For example there are sections with videos and celebrity images on VH1’s Hip Hop Honors, 2009 ‘VH1 Divas’ Arrivals, 2009 Latin Grammy Awards Nominees, 2009 ALMA Awards Arrivals and Red Carpet Rewind: 2009 Primetime Emmy Awards.

“There is Academy news and breaking news on the site. We’ve created these multimedia models on each page for photos. We also host podcasts of nominees or anyone associated with the awards show,” said Kapsch, who is now working for Zap2.it.com, as editorial director.

President Aida Mayo, MAYO Communications stands by theenvelope.com lit up pool on the top floor of the W. Hollywood hotel.(image by MAYO Comm.)
President Aida Mayo, MAYO Communications stands by theenvelope.com lit up pool on the top floor of the W. Hollywood hotel.(image by MAYO Comm.)

Kapsch was the former managing editor of AccessHollywood.com, as well as a producer of TV sites at ABC, NBC, Sony Pictures Digital Entertainment and Viacom.

One of the most spectacular highlights of theenvelope.com launch party was being on the top floor of the West Hollywood hotel, where you could see for miles 360 degrees, which was awesome at night. And the swimming pool was lit up with the words THE ENVELOPE.CO Los Angeles Times. President Aida Mayo, MayoCommunications. com found it also a nice classy touch. Food was good, LAT was friendly, and we saw quite a few Entertainment Publicists Professional Society (EPPS) members at theenvelope.com launch party.

Lisa Fung has been named Online arts & entertainment editor for the Los Angeles Times.

An L.A. Times veteran, Fung has been with the paper for more than 20 years and has overseen its arts and culture coverage for the past nine, including classical music, dance, opera, theater and architecture. In her time at the newspaper she also helped launch the national edition, and worked in Metro and Business before joining the Calendar staff in 2000.

In this expanded role, she will oversee the paper’s multimedia coverage of all arts and entertainment, including Calendar, The Envelope and Company Town, as well as more than a dozen latimes.com blogs, according to an L.A. Times report.

As far as pitching the writers and editors, all say email pitches are preferred.

‘The Envelope’ Contacts:

Sallie Hofmeister, Editor
Sallie.Hofmeister@latimes.com

Elena Howe, Editor, theenvelope.com
Elena.howe@latimes.com

Betsy Sharkey

film critic

Betsy.sharkey@latimes.com

Elizabeth Snead

contributing editor

Elizabeth.snead@gmail.com

Patrick Kevin Day
Patrick.day@latimes.com

Joseph Kapsch

Zap2it.com

Joseph.Kapsch@latimes.com

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