George McQuade III returns to MAYO Communications as General Manager/Managing Director

George McQuade III, LAHSA
George McQuade displays his front page story about the Winter Shelter program published on the front page of the Los Angeles Daily News.

After taking a 1.5 year break and working for a City, County and HUD funded government agency, the Los Angeles Homeless Services Authority,  George McQuade III, the former Communications Director, LAHSA, has returned to MAYO Communications this month to manage the LA based full service public relations firm.

Award-winning MAYO’s past and present clients in music included: Stevie Wonder, Eddie Money, Alice Cooper band members, Saints of the Underground  and Warrior Records(NY/LA) and Nuttin’ But Stringz, a top five America’s Got Talent entry and the violin duo, which became the first instrumental act on ABC’s Dancing With The Stars on its 10th Anniversary show.

In TV and the Movie industry MAYO has represented the legendary film director Martin Campbell (James Bond movies, Edge of Darkness with Mel Gibson, Mask of Zorro and Green Lantern to name a few). During the 2008 Writers Guild Strike, MAYO earned 85 million media impressions and placed five clients including the late Chief Economist Jack Kyser, LAEDC and Actor/Producer Timothy Woodward Jr. in the cover story, “Incentives to Film in America”, the Hollywood Reporter, which was published on the first day of the WGA strike. International clients included Hydra Executives reality TV series, Dubai UAE and Americans On DDay, Dublin, Ireland.

George McQuade III with NBCLA Robert Kovacik
NBCLA award-winning Anchor Bob Kovacik and KNBC TV TLAW alum George McQuade III hold one of several of the peacock’s Golden Mike awards at the RTNA 65th Annual Golden Mike Awards.

In the high tech industry MAYO launched Linux 6.O Operating Software in America, which became product of the conference, San Jose and “Product of the Year” on August 18, 1998. RedHat, LINUX first distributor went public and stocks soared from $9 a share to $109 in less than two hours. Other high tech companies included CIHost.com, Dallas, TX, the largest independent hosting company in America; SafeMedia, a Boca Raton, FL software company with the only technology that stops illegal downloading of movies, music and copyright materials over the Internet. MAYO also represented the nation’s number one Smart Grid Technology company, PERI Software, N.J. in a battle with U.S. Dept. of Labor.  in 2010, MAYO launched the media campaign for the largest global mobile phone company (1 billion customers), China Telecom Americas, which open a data center in the business district of downtown Los Angeles.

In government MAYO has represented Southern California Assn. of Governments (1992); Southern California Leadership Council (SCLC) with the four former governors Arnold Schwarzenegger, Gray Davis, Pete Wilson and George Deukmejian (also Attorney General now Governor Jerry Brown) in a statewide government nonprofit organization; The East Alameda Corridor and nonprofits included: The Los Angeles County Economic Development Corporation, The International Trade Education Association (ITEP) and Operation Blankets of Love (OBOL)

KNBC Studios with George McQuade III
George McQuade III visits his former employer KNBC-TV, where he was one of two original writers on the first 90 minute weekend show in L.A.”TODAY IN LA WEEKENDS (TLAW).

MAYO’s George McQuade III moderates Social Media workshops and upon requests speaks to universities such as USC, UCLA, Layola Marymount and others nationwide on how to brand yourself and prepare for the Communications industry. McQuade is also a contributing features editor to Yahoo.com and business/high tech/entertainment industry writer for Examiner.com.

For more info about MAYO Communications, visit http://MAYOCommunications.com

Footnote: McQuade also was the voice on KGIL Newstalk Radio, KFI and KNX News Radio covering earthquakes, wildfires and the LA Riots.

In 1978, McQuade was awarded a Medal of Valor by the California State Firefighters Assn. for rescuing a noted cardio vascular radiologist, UCLA Medical Center from his burning SUV in a vehicle accident. LA Council also presented a hero’s award. McQuade is a hero to his wife and two sons.

McQuade serves on the Silicon Beach Young Professional Board (SBYP) in Santa Monica, CA, which is the fastest growing young professionals group in Southern California.

 

Entertainment Publicists to mix it up at the Kiss Club in Hollywood

There will be door prizes, and it is a great way to

network with media pros and entertainment

publicists. Contact the info on this poster

send to me my the EPPS  manager.

image of EPPS mixer poster
visit http://www.eppsonline.org for more info.

 

National Media Expert to moderate powerful Social Media Workshop “How to market and sell your film” @LA Femme international Film Festival

Social Media Workshop “How To Create A Buzz For your Film” at 6TH Annual La Femme International Film Festival Four-Day Event

Award Winning Journalist George Mc Quade to moderate Social Media Workshop at LA Femme Film Festival Saturday 10 am to Noon.

 
“Engaging film enthusiasts about your movies and projects is critical,”  said Panel Moderator George Mc Quade, V.P. MAYO Communications.

Hollywood, CA – MAYO Communications announced today it is sponsoring the first social media workshop at the 6th Annual La Femme International Film Festival, October 16th, 10 AM  to Noon, Hollywood, CA,  The four-day event  (Oct. 14-17th), will be held at the Renberg Theatre, 1125 N McCadden Place, Hollywood, CA,  90038.

“Now that you have your film completed, trailer, website and traditional media, don’t forget to engage your biggest fans via social media,” said George Mc Quade, social media workshop moderator.

George Mc Quade live in TV interview

“Engaging film enthusiasts about your movies or projects is critical to a

Former TV and Radio Newsman George Mc Quade in a live interview.

successful campaign. This year the Film Festival is presenting a timely social media workshop to help filmmakers optimize content and buzz about their movies projects.”  The seminar “How to market and sell your film” is expected to be sold out.

The two hour program and film media workshop panel features actors, directors, producers, webisode producers, SEO experts, Online social media experts, film publicists with cutting edge techniques for brand awareness, better ROI and tracking of films with little or no budgets. The workshop is for beginners and the experienced.

The panelists, who will offer social media insider tips about Online tools for film marketing will include:

Mekahlo Medina, KNBC-TV News Anchor "RAW"

 

Mekahlo Medina – Mekahlo Medina, news anchor/reporter KNBC-TV. Mekahlo Medina currently serves as anchor of KNBC’s avant-garde digital service, “News Raw.” “News Raw” allows viewers to join KNBC staff and journalists as they decide what news stories will be covered each day and what was going on behind-the-scenes when the stories were covered. Available on KNBC’s digital channel 4.4 and on the station’s web site, www.nbc4.tv,  “News Raw” provides news updates throughout the day and also takes a look at what’s “hot” on the Internet. Medina joined KNBC in January 2006 to front this new endeavor. Prior to KNBC Medina work in TV news in Minnesota, Arizona, and New Mexico markets.  http://www.nbclosangeles.com/station/about-us/Mekahlo_Medina.html

Guatham Chandna Cloud 21 PR

 

Gautam Chandna -Chandna Chandna is an International Social Media and Digital PR Guru and the force behind Cloud 21 PR (www.cloud21.com) . He is currently involved in devising and implementing successful Social Media strategies for clients ranging from Actors, Filmmakers, Fashion Designers, Corporations and Retail establishments. He has been involved in online marketing since 2000, social media and blogging since 2003. He is currently ranked in the Top 100 Digital PR professionals on Twitter.

“How to market and sell your film via social media” workshop is from 10:00 a.m. – Noon, Saturday, October 16, 2010 at the Renberg Theatere, 1125 N. Mc Caden Place, Hollywood, CA 90038. You must RSVP @www.lafemme.org.

Actress, Producer Kristina Hughes, Performer Track Founder

Kristina Hughes (SAG / AFTRA) – actress, entrepreneur, author, producer, casting coordinator and publicity director. Kristina is the co-founder of Holdon Log – “The Standard in Performer Organizational Tools”; the leader in business and marketing products and services for the Entertainment Industry.

Kristina’s acting credits include appearances in numerous network, studio and independent projects like Boston Legal, Old School and Green River. Look for Kristina in the soon-to-be-released interpolated rotoscoped film, Helicon and the mega-hit series The Resolve and Vegan 101.

 

 

Henna Merchant – the Principal of Clicked Digital PR & Marketing

Henna Merchant

Communications, an agency that combines digital influence, social and traditional media, public relations, and marketing to produce a persuasive communications mix.

 

Clicked experience extends across many industries ranging from emerging online technology start-ups to real estate brokers, medical real estate developers, and nonprofits.

 

 

Brian Vermeire (AFTRA) wears many hats in the Entertainment Industry as a writer, producer, executive producer, host and actor for various networks/production companies such as FOX, The Disney Channel, The Family Channel, Vin DiBona Productions and HombreTV. Brian is also a respected stand-up comedian known in the Los Angeles market as the “sharp and witty comedian with a ‘late night-style’ talk show host appeal.”

Comedian Brian Vermeire takes social media to new heights

Brian is the CEO of Holdon Log ~ the Entertainment Industry’s number one provider of organizational logbooks and Webware (www.PerformerTrack.com)

for performers. Brian has traveled as a seminar leader or guest speaker for SAG Conservatory, SAG Foundation, The Actor’s Network and Children in Film to name a few.

 

 

 

 

 

Amber J. Lawson Babelgum.com

 

Amber J. Lawson, who manages the comedy channel at babelgum.com and has thus overseen as executive producer comedy shorts by Landline TV, original content like Date A Human.com, and the second seasons of The Crew and Old Friends.

Prior to Babelgum, Lawson was VP of Programming at Mania TV and a

comedy producer with National Lampoon. There’s more than 800 hours of hand-picked films and film-related programming on the site. Babelgum’s films products feature action and adventure, animation and anime, classics, comedy, clips and interviews, documentary, drama, horror and thriller short films.

About La Femme International Film Festival


LA Femme Film Festival is a premier festival that focuses on women filmmakers’ platforming their commercial films for the world wide audience. It is a Festival for those women who want to have an equal opportunity in commercial entertainment desiring to change, enhance, or become leaders in the industry as a Director, Writer, Producer or Director of Photography.For more info visit www.Lafemme.org.

For press credentials call Donna Hull at 213-926-3301 or email llapage@lafemme.org. For the seminars and event details visit: 2010 Event Program, 2010 Seminars, 2010 Party Schedule and  2010 Screening Schedule.

About MAYO

Workshop Sponsor


MAYO Communications

(www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in San Diego and New York, serving celebrity, corporate and nonprofit clients.  The MAYO niche: Media placement, media training and social media.

“We don’t guarantee media, we just get it!”

A full moon and long movie lines expected this weekend for “Eclipse” and for good reason

Sizzling Times at the Box Office for Moon Die Hard Fans

Those in charge are now wondering if “Eclipse” will be a larger box office hit than “New Moon” or if they will receive a total domestic gross of about $300 million.

Since most of us have Monday off for the 4th of July holiday,  this movie is predicted to gross big bucks in the first week, more close to $200 million.

More than $1 million of “Eclipse” ticket sales Tuesday night came from Imax screens according the Los Angeles Times.

It appears that the huge following of movie stars Robert PattinsonTaylor Lautner and Kristen Stewart is paying off, if the recent premiere is any indication.

“Eclipse” has the advantage of being the first “Twilight” movie to open in the summer and also the first to play on Imax screens — 193 total — which carry higher ticket prices. However, “Eclipse” also easily broke the previous record for midnight ticket sales in the summer: $22.2 million for “Harry Potter and the Half-Blood Prince” last summer.

MAYO PR – “We don’t guarantee media, we just get it!”

Social Media experts say its all about the “Experience” and how you “distinguish” yourself from others

Entertainment Publicists Professional Society Workshop on Social Media at ICG Local 600, Hollywood, CA.

Publicists Learn that “New Media is not new” and “Social Media is the user experience” at EPPS Workshop in Hollywood, CA

By George S. Mc Quade III
West Coast Bureau Chief
O’Dwyer Publications, NY
www.odwyepr.com

“Everything is merging, and it’s about the experience, it’s not about shoving it down your throat, that doesn’t work any more and new media is not new,” Creative Director Dror Mohar, Fuzeit.com

Wylie Stateman, Fuzeit.com, Eric Swatrzman Dror Mohar, Fuzeit.com at EPPS Social Media workshop.

told Entertainment Publicists Professional Society (EPPS) crowd at a media workshop Thursday (May 20, 2010) on “A discussion on new terminology and how to overcome the fear of this new media” It was sponsored by the International Cinematographers Union Local 600, Hollywood, CA.

“If you’re not relevant on Google, you won’t found,” said James Hipkin, Red 8 Studios, a leading global interactive and broadcast design agency with offices in Los Angeles, Toronto and Shanghai. “The consumer is taking more and more control on how they want to receive information, and when they want to receive it.  And that’s a key fundamental shift.  It’s no longer about shouting at consumers. It’s now about having the consumer listen to what you say based on when and how they want it.”

Hipkin says there’s a lot of hysteria around DVR’s and not all of it is factual.

Publicists learned that “exclusives” are a thing of the past, and unless media assets like videos, audio and images are tagged and cataloged, they have no value.

“You need to start thinking more sophisticated about platforms,” said Eric, Schwartzman, Online specialists and author of a new book coming out on social media.

“How are you going to post your social media on your own site when you do control the data? There used to be a clique that said, ‘content is king. And the idea was if you owned a copyright, you were ultimately in control of the marketplace, because you could withhold access to it if you’d like to. But we know that’s not possible anymore.

Eric Schwartzman Social Media Expert

And if content truly was the king, how did Steve Jobs corner the record industry without owning a single copyright? He made it easier to get music through iTunes than anyone else could provide. Although compelling content is critical, it’s got to be easy to get.”

Scwartzman says “New Media” is not new anymore. “What you should be thinking about is Social Media, and you have to think less like Warren Cowen (prominent American film industry publicist –Rogers & Cowan, who died May 14, 2008), may he rest in peace, and more like ‘Julie’ the cruise director of the ‘Love Boat’, because you’re making a community helping others communicate amongst themselves.”

Sandi Padnos, EPPS board member, James Hipkin, Red 8 Studios, Doug Faigin, CNS and Richard Knafelc, PR Newswire.

“We all know everything, the information is out there,” said Mohar, fuseit.com. “It’s easy to get access to make the same (media) pitch that any one else does. It’s even easier to get that context, and resurface it, but it’s how it feels, and how it feels on so many levels, not how it feels to just your customer, your consumer, your client, but how it feels to you.”

“Social media has not changed the way we gather news,” said President Doug Faigin, of City News Service (CNS) , the largest metro wires service in the country serving southern California, which 90 percent of the media subscribe to.

EPPS Media workshop on Social Media. “Don’t rule out traditional media City News Service Doug Faigin told publicists. Photo by MAYO PR

“Because of the economic difficulty the region is undergoing, whenever we have a rare opening, we get far more resumes and the quality of journalists applying for jobs at CNS are rated higher.”

The difficulty Faigin sees with new media is fact checking. “How do you know it’s credible, just because it’s out there is it right? The old media has the credibility of some expertise regardless how controversial the piece (story) may be suspect. Never the less, it’s a starting point, and not some blogger out their spouting off his or her ideas that may or may not be based on fact.”

Panelists also warn to not overlook traditional media, TV, radio and newspaper. “We still have AM and FM radio,” said Account Manger Richard Knafelc, PR Newswire.” “There’s some content that works better down different pipes. The definition of New Media is like an awkward teenager. He makes a lot of noise, but doesn’t do much.

Richard Knafelc, PR Newswire tells publicist content can not be “crap in and crap” out in distribution of media.

It doesn’t matter what service or distribution you use, but it comes down to content. We can throw everything under the sun out there for our clients, but if the content is crap in and crap out, it doesn’t matter how you get it out there. That’s something I’ve come across quite a bit. We try to educate our clients that just because there’s a new toy out there to play with, it doesn’t mean it’s going to cost you more than if you distribute it traditionally going wide.”

“You should think about all mixes of media, but distributing it in a private label fashion,” said Wylie Stateman, co-founder and CEO of fuzeit.com.

Wylie Stateman, Fuzeit.com, which produces 10 percent of the multimedia film market Online has earned six Oscars over last 15 years. Stateman has been personally nominated for five Academy awards and several British Academy awards. photo by MAYO PR.

“You’re not sending out your important information through YouTube, Twitter or whatever. We think there’s a future in multimedia, if you have control in delivery of it.  You should be able to analyze who receive it, how they use it, and if they shared it. But the most important thing is to develop compelling content.”

Fuszeit.com, which produces 10 percent of the multimedia film market Online has earned six Oscars over last 15 years. Stateman has been personally nominated for five Academy awards and several British Academy awards.
“I need a publicist, because no one really knows who I am,” said Stateman. “It’s important to understand not only the need for content, but the production of content. What we have done at fuzeit.com is develop tools to allow people to express themselves with video, with audio, with images and texts.”

Schwartzman noted the President Obama’s White House staff capitalized on Social Media and keywords like “Freedom”

To reach the panelists all prefer email:

James Hipkin: james@red8studios.com

Richard Knafelc: Richard.knafelc@prnewswire.com

Dror Mohar: dmohar@fuzeit.com

Erick Schwartzman: ericbennettschwartzman@gmail.com

Wylie Stateman: wstateman@fuzeit.com

For Entertainment Publicity call MAYO Communications,
818-340-5300 or 818-618-9229 or Publicity@MayoCommunications.com