George McQuade III returns to MAYO Communications as General Manager/Managing Director

George McQuade III, LAHSA
George McQuade displays his front page story about the Winter Shelter program published on the front page of the Los Angeles Daily News.

After taking a 1.5 year break and working for a City, County and HUD funded government agency, the Los Angeles Homeless Services Authority,  George McQuade III, the former Communications Director, LAHSA, has returned to MAYO Communications this month to manage the LA based full service public relations firm.

Award-winning MAYO’s past and present clients in music included: Stevie Wonder, Eddie Money, Alice Cooper band members, Saints of the Underground  and Warrior Records(NY/LA) and Nuttin’ But Stringz, a top five America’s Got Talent entry and the violin duo, which became the first instrumental act on ABC’s Dancing With The Stars on its 10th Anniversary show.

In TV and the Movie industry MAYO has represented the legendary film director Martin Campbell (James Bond movies, Edge of Darkness with Mel Gibson, Mask of Zorro and Green Lantern to name a few). During the 2008 Writers Guild Strike, MAYO earned 85 million media impressions and placed five clients including the late Chief Economist Jack Kyser, LAEDC and Actor/Producer Timothy Woodward Jr. in the cover story, “Incentives to Film in America”, the Hollywood Reporter, which was published on the first day of the WGA strike. International clients included Hydra Executives reality TV series, Dubai UAE and Americans On DDay, Dublin, Ireland.

George McQuade III with NBCLA Robert Kovacik
NBCLA award-winning Anchor Bob Kovacik and KNBC TV TLAW alum George McQuade III hold one of several of the peacock’s Golden Mike awards at the RTNA 65th Annual Golden Mike Awards.

In the high tech industry MAYO launched Linux 6.O Operating Software in America, which became product of the conference, San Jose and “Product of the Year” on August 18, 1998. RedHat, LINUX first distributor went public and stocks soared from $9 a share to $109 in less than two hours. Other high tech companies included CIHost.com, Dallas, TX, the largest independent hosting company in America; SafeMedia, a Boca Raton, FL software company with the only technology that stops illegal downloading of movies, music and copyright materials over the Internet. MAYO also represented the nation’s number one Smart Grid Technology company, PERI Software, N.J. in a battle with U.S. Dept. of Labor.  in 2010, MAYO launched the media campaign for the largest global mobile phone company (1 billion customers), China Telecom Americas, which open a data center in the business district of downtown Los Angeles.

In government MAYO has represented Southern California Assn. of Governments (1992); Southern California Leadership Council (SCLC) with the four former governors Arnold Schwarzenegger, Gray Davis, Pete Wilson and George Deukmejian (also Attorney General now Governor Jerry Brown) in a statewide government nonprofit organization; The East Alameda Corridor and nonprofits included: The Los Angeles County Economic Development Corporation, The International Trade Education Association (ITEP) and Operation Blankets of Love (OBOL)

KNBC Studios with George McQuade III
George McQuade III visits his former employer KNBC-TV, where he was one of two original writers on the first 90 minute weekend show in L.A.”TODAY IN LA WEEKENDS (TLAW).

MAYO’s George McQuade III moderates Social Media workshops and upon requests speaks to universities such as USC, UCLA, Layola Marymount and others nationwide on how to brand yourself and prepare for the Communications industry. McQuade is also a contributing features editor to Yahoo.com and business/high tech/entertainment industry writer for Examiner.com.

For more info about MAYO Communications, visit http://MAYOCommunications.com

Footnote: McQuade also was the voice on KGIL Newstalk Radio, KFI and KNX News Radio covering earthquakes, wildfires and the LA Riots.

In 1978, McQuade was awarded a Medal of Valor by the California State Firefighters Assn. for rescuing a noted cardio vascular radiologist, UCLA Medical Center from his burning SUV in a vehicle accident. LA Council also presented a hero’s award. McQuade is a hero to his wife and two sons.

McQuade serves on the Silicon Beach Young Professional Board (SBYP) in Santa Monica, CA, which is the fastest growing young professionals group in Southern California.

 

Social Media insider tips for creating that right buzz for you business

crwd shot of EPPS social media workshop
Entertainment Publicists Professional Society (EPPS) huddle to talk about Social Media best practices.

Social media took publicists by surprise, providing immense opportunities and significant challenges for many PR Pros, who are still trying to figure out how to measure success. About 150 PR Pros packed into ICG Union Local 600 auditorium, Hollywood, CA. this month (10-21-11) to sort it all out.

EPPS President Henri Bollinger (left)
Dawn Wilcox, A and P and
Tracy St. Pierre,
NBC at EPPS Social Media workshop.

The seven member panelist included Dawn Wilcox, A&P, Tracy St. Pierre, NBC,  Beth Braen, NATPE, Andrew Stachler, Warner Bros., Jenny Connelly and Laurel Whitcomb both of the Academy of Television Arts & Sciences.  It was moderated by Rosalind Jarrett, the Screen Actors Guild Awards®.

a photo of Beth Braen, NATPE
Beth Braen, NATPE at EPPS workshop.

One of the big concerns in social media is that business has only a small view of their social media marketing campaigns, and often have no clue of how something such as the rate of posting on Facebook might influence the amount money spent by first-time visitors. Or how retweets by an influential blogger might boost membership or awareness of a brand. Wilcox told the crowd unlike a year ago, social media has brought more accountability.

“It’s more challenging now, but it also now gives us the opportunity to be more strategic,” she said.

One hot button issue is how to respond to negative posts or comments on Facebook, Twitter, company websites or articles Online in the comment section. Most panelists agreed you can not ignore them, and Beth Braen, senior vice president marketing for NATPE  said her nonprofit organization is committed to being a catalyst for the content revolution. Braen says NATPE engages visitors and encourages them to participate on its site.


Todd Beck, president of Beck Media & Marketing
, LA agrees.  He says don’t ignore the negative comments, but be careful responding until you’ve had a chance to analyze the motive or the reason for the posts.

Beck also noted that sometimes by taking the agitated visitor offline or sending a direct email or twitter message you can diffuse the situation.

Vice President Andrew Stachler of Interactive Marketing, Warner Bros. says at WB, despite cutbacks, the motion picture studio is careful what it posts, and recently “WB put one person in charge of social media,” he said.

“Think of Facebook to be used for marketing, and Twitter as a mini news releases,” NBC’s Tracy St. Pierre told the EPPS crowd.

PHOTO OF NBC TRACY ST. PIERRE

NBC’s Tracy St. Pierrehas worked on everything from daytime, primetime and late night to specials and made for TV movies.  She continues to oversee campaigns for “The Tonight Show with Jay Leno,” “Whitney” and the midseason drama “Awake.” Additionally,  she works with her PR, marketing and digital teams at NBC to create and implement social media events for the network.

photo of Dawn Wilcox Allison & Partners
Dawn Wilcox Allison & Partners

Panelist Dawn Wilcox, GM, A&P noted that the Social Media has changed the demands for new hires at her firm and she has seen noticeable progress in a technology difference just over the last year.
The growth of social media community is important from likes and comments on Facebook to retweets and direct messages on Twitter or Google+, a large amount of user activity on your company website shows not only you can engage your audience offline, but it also coverts those users on a path you have total control over – your website.

Once you bring in customers you also need to be consistent, aligning  everything with your main goal- revenue.

The EPPS media workshops are usually the third Thursday of the month.  For more visit: http://www.eppsonline.org.

PHOTO OF EPPS MEDIA WORKSHOP
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