George McQuade III returns to MAYO Communications as General Manager/Managing Director

George McQuade III, LAHSA
George McQuade displays his front page story about the Winter Shelter program published on the front page of the Los Angeles Daily News.

After taking a 1.5 year break and working for a City, County and HUD funded government agency, the Los Angeles Homeless Services Authority,  George McQuade III, the former Communications Director, LAHSA, has returned to MAYO Communications this month to manage the LA based full service public relations firm.

Award-winning MAYO’s past and present clients in music included: Stevie Wonder, Eddie Money, Alice Cooper band members, Saints of the Underground  and Warrior Records(NY/LA) and Nuttin’ But Stringz, a top five America’s Got Talent entry and the violin duo, which became the first instrumental act on ABC’s Dancing With The Stars on its 10th Anniversary show.

In TV and the Movie industry MAYO has represented the legendary film director Martin Campbell (James Bond movies, Edge of Darkness with Mel Gibson, Mask of Zorro and Green Lantern to name a few). During the 2008 Writers Guild Strike, MAYO earned 85 million media impressions and placed five clients including the late Chief Economist Jack Kyser, LAEDC and Actor/Producer Timothy Woodward Jr. in the cover story, “Incentives to Film in America”, the Hollywood Reporter, which was published on the first day of the WGA strike. International clients included Hydra Executives reality TV series, Dubai UAE and Americans On DDay, Dublin, Ireland.

George McQuade III with NBCLA Robert Kovacik
NBCLA award-winning Anchor Bob Kovacik and KNBC TV TLAW alum George McQuade III hold one of several of the peacock’s Golden Mike awards at the RTNA 65th Annual Golden Mike Awards.

In the high tech industry MAYO launched Linux 6.O Operating Software in America, which became product of the conference, San Jose and “Product of the Year” on August 18, 1998. RedHat, LINUX first distributor went public and stocks soared from $9 a share to $109 in less than two hours. Other high tech companies included CIHost.com, Dallas, TX, the largest independent hosting company in America; SafeMedia, a Boca Raton, FL software company with the only technology that stops illegal downloading of movies, music and copyright materials over the Internet. MAYO also represented the nation’s number one Smart Grid Technology company, PERI Software, N.J. in a battle with U.S. Dept. of Labor.  in 2010, MAYO launched the media campaign for the largest global mobile phone company (1 billion customers), China Telecom Americas, which open a data center in the business district of downtown Los Angeles.

In government MAYO has represented Southern California Assn. of Governments (1992); Southern California Leadership Council (SCLC) with the four former governors Arnold Schwarzenegger, Gray Davis, Pete Wilson and George Deukmejian (also Attorney General now Governor Jerry Brown) in a statewide government nonprofit organization; The East Alameda Corridor and nonprofits included: The Los Angeles County Economic Development Corporation, The International Trade Education Association (ITEP) and Operation Blankets of Love (OBOL)

KNBC Studios with George McQuade III
George McQuade III visits his former employer KNBC-TV, where he was one of two original writers on the first 90 minute weekend show in L.A.”TODAY IN LA WEEKENDS (TLAW).

MAYO’s George McQuade III moderates Social Media workshops and upon requests speaks to universities such as USC, UCLA, Layola Marymount and others nationwide on how to brand yourself and prepare for the Communications industry. McQuade is also a contributing features editor to Yahoo.com and business/high tech/entertainment industry writer for Examiner.com.

For more info about MAYO Communications, visit http://MAYOCommunications.com

Footnote: McQuade also was the voice on KGIL Newstalk Radio, KFI and KNX News Radio covering earthquakes, wildfires and the LA Riots.

In 1978, McQuade was awarded a Medal of Valor by the California State Firefighters Assn. for rescuing a noted cardio vascular radiologist, UCLA Medical Center from his burning SUV in a vehicle accident. LA Council also presented a hero’s award. McQuade is a hero to his wife and two sons.

McQuade serves on the Silicon Beach Young Professional Board (SBYP) in Santa Monica, CA, which is the fastest growing young professionals group in Southern California.

 

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Entertainment Publicists to mix it up at the Kiss Club in Hollywood

There will be door prizes, and it is a great way to

network with media pros and entertainment

publicists. Contact the info on this poster

send to me my the EPPS  manager.

image of EPPS mixer poster
visit http://www.eppsonline.org for more info.

 

The Noble Awards Spotlight Celeb Charitable Work In Style

The First Annual Noble Awards

Janeen Mansour congratulates Morgan Freeman for his Lifetime Achievement Award at the Noble Awards reception.
Janeen Mansour congratulates Morgan Freeman for his Lifetime Achievement Award at the Noble Awards reception.

The event honored Morgan  Freeman – Lifetime  Achievement Award

A Star-Studded Night For First Annual Noble Awards

“It was a successful night, everyone who contributed and participated in the event came away with a warm feeling in their heart,” said Creator and Founder Janeen Mansour of The Noble Awards, held (Sunday, October 18th) at The Beverly Hilton, Beverly Hills.
Access Hollywood’s Billy Bush hosted the first awards show, and he himself was also honored for his dedication as a board member and hustling fundraiser for the Lollipop Theater Network. They bring magic and movies currently in theaters to children confiened to hospitals nationwide due to chronic or life-threatening illnesses.

The event honored  Morgan Freeman with a Lifetime Achievement Award and dozen other celebs received recognition and a Noble Award for charity work.

Despite being a little under the weather for running a Trianthalon in the name of charity Terri Hatcher accepted her award from Actor James Denton, America’s favorite plummer also on Desperate Housewives.

Janeen Mansour greets Nancy O'Dell, Access Hollywood.
Janeen Mansour greets Nancy O’Dell, Access Hollywood.

Other celebs included  Norman Lear,  Lionel Richie, Laila Ali, Nancy O’Dell, Joel  Madden, Brett Ratner, Kenny Babyface  Edmonds, and Annalynne McCord. There  were some surprises, too like America’s  Got Talent Nick Cannon as one of the presenters.

The awards were sculptured by Antonio Banderas the children at the Shriners Hospitals for Children with the guidance of The Art of Elysium volunteer/actor/sculptor David Grieco.   Joel Madden said, “The artists at The Art of Elysium” should get an award, too.-

The first awards show came off without a hitch and the live music performances enhanced an inspiration evening. It was an evening of entertainment and celebration that honors charities, celebrities and the tremendous work that they do.

‘This event and movement should inspire the next generation to be noble throughout their lives,” said Mansour.

One of the highlights of the musical performance that brought the house down was Monica, introduced by Bill Bush. Born and raised in Atlanta, Monica Denise Arnold is a talented R&B / pop singer, songwriter and actress.  She became the youngest female artist ever to have two back-to-back No. 1 hits on Billboard’s R&B singles chart. Both songs from her three-times-platinum debut, “Miss Thang,” topped the Hot 100 chart and sold one million copies each. In 1998,

“The Boy Is Mine” was released and had three consecutive No. 1 Billboard pop singles. The title track with Brandy spent 13 weeks at No. 1 on the pop charts and eight weeks at No. 1 on the R&B listing. Additionally, the duet earned Monica a Grammy to add to her American Music, Soul Train and Billboard Awards.

The inaugural NOBLE AWARDS event, produced on behalf of the non-profit Celebrity Charity Awards Corporation, a 501c3, has a mission to unify the efforts of charities with celebrities, philanthropists, media and every day citizens to create
an effective forum for change and service.

Brian McKnight, R&B singer on the red carpet at Noble Awards
Brian McKnight

Brian McKnight has earned himself a spot in contemporary music history. He has released 11 albums to date, 7 of them have gone platinum, with several going 2 and 3x platinum, and has sold over 20 Million albums worldwide. He just released a new album last month and perform one of his songs live. Brian McKnight (Video)

Another of the highlights of the evening was eight-year old Emily Bear, who performaned live at the Noble Awards show.

Emily Bear, who just released "Always True" album poses with Janeen Mansour at Noble Awards.
Emily Bear and Janeen Mansour

8-year old Emily Bear Pianist Emily Bear has only been playing piano for three years, but at just eight years old, her accomplishments are inspiring and her talent is breathtaking. Classical, jazz and boogie come naturally to her. Emily’s songs were are all written and composed at age seven.

She performs a large list of classics and standards, and also composes her own magical songs. Giving and charity are very important to Emily and a portion of the proceeds from all CD sales are donated to charity foundations such as Susan G. Komen for the Cure, Ronald McDonald House Charities, and Children’s Hospital, among others. Her latest CD “Always True” is now available in the Store. Her first three CDs, “Five Years Wise”, “The Love In Us” and “Once Upon A Wish” are also available.

Among star-studden music - Lion's King's James Mitchell performs live at Noble Awards
James Mitchell

The Lion’s King’s Timothy Mitchell also sang and played a powerful song on piano sounding much like Steve Wonder with a great stage band backing him up.

Each year the Noble Awards will recognize and honor philanthropic organizations and the celebrities that make considerable contributions to them. This year’s honorees, who attended to accept their award included Nancy O’Dell for Best Buddies InternationalAnnaLynne McCord for The Blind ProjectTeri Hatcher for Children’s Hospital Los Angeles, Brett Ratner forDoSomething.org, Billy Bush for Lollipop Theater Network, Whitney Burditt for Playing for Change, Kenneth “Babyface” Edmonds forStand Up To CancerLaila Ali for Women’s Sport Foundation and a charity very close to my heart, The Art of Elysium honoring Joel Madden.


Noble Awards Producer, his son and Ziad Batal with Julio Iglesias Jr. (photo by www.MayoCommunications.com)(
Noble Awards Producer,
his son and Ziad Batal
with Julio Iglesias Jr.
(photo by MAYO)

Julio Iglesias Jr.also provided some soul soothing live singing at the event. Julio Iglesias Jr.was born in Madrid, Spain to well-known singer, Julio Iglesias and Isabel Preysler. He moved to Miami, Florida at a very young age, a place he now considers home.

Jennifer Howell, Founder of The Art of Elysium, presented this award to Joel Madden with Lionel Richie, Allison Beck and Stacey Price: “As both an artist and a father, Joel truly embodies a sincere passion for both music and children.  It was evident in his beautiful and humble acceptance speech where he expressed his heartbreak at the thought of a child spending one second inside of a hospital.  A moment that was also extremely moving was when his twin brother Benji (who has spent many days with The Art of Elysium teaching guitar and participating in music workshops) shared his love for his brother with a music dedication.

Nicole Richie (who has also dedicated her talents to the charity) looked on lovingly while her Father introduced Joel and thanked him for loving his daughter so much.  The love, support and generosity that was shown by all members of Joel’s family are the true roots that can help take The Art of Elysium’s mission to every child that spends that terrifying one second in a hospital.”

The Noble Awards Creators and Producers Janeen Mansour and Husband Ziad Batal.
The Noble Awards
Creators
and Producers
Janeen
Mansour and
Husband
Ziad Batal.

Creator Janeen Mansour was thrilled to see her dream come true.

“The goal of the Noble Awards was to highlight the charities there that night and celebrities that champion them,” she said. “Our goal reached far beyond my expectations. The purpose of the Noble Awards is to create awareness and send out a call to action. I feel everyone in the room was inspired and moved and understood the message we were trying to convey. That message is to be a Noble.”

Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum To Perform Live at First Annual Noble Awards in Beverly Hills Sunday

Teri Hatcher to receive a Noble Award Sunday for her work with Children's Hospital Los Angeles.  pictured at Grammys (www.babble.com)
Teri Hatcher to receive a Noble Award Sunday for her work with Children’s Hospital Los Angeles. pictured at Grammys (www.babble.com)

Teri Hatcher, Norman Lear, Lionel Richie, Laila Ali, Nancy O’Dell, Joel Madden, Brett Ratner, Kenny Babyface Edmonds, Billy Bush and Annalynne McCord have been confirmed on star-studded list of celebrity humanitarians attending the red carpet and Noble Awards event this Sunday, Oct. 18th at the Beverly Hilton, Beverly Hills.
Morgan Freeman is receiving a Lifetime Achievement Award and is also confirmed.
Brian McKnight is an American singer, songwriter, arranger, producer, and pop and R&B musician. He is a multi-instrumentalist who can play nine instruments: piano, guitar, bass guitar, drums, percussions, trombone, tuba, French horn and trumpet.

Brian McKnight is an American singer, songwriter, arranger, producer, and pop and R&B musician. He is a multi-instrumentalist who can play nine instruments: piano, guitar, bass guitar, drums, percussions, trombone, tuba, French horn and trumpet. Brian rds.

Brian Mc Knight to perform at First Annual Noble Awards, Sunday, Beverly Hilton Hotel.
Brian Mc Knight

Brian McKnight has earned himself a spot in contemporary music history. He has released 11 albums to date, 7 of them have gone platinum, with several going 2 and 3x platinum, and has sold over 20 Million albums worldwide. He just released a new album last month. Brian McKnight (Video)

8-year old Emily Bear – One of the youngest if not the world’s youngest composer, who played at the White House will perform live Sunday at Beverly Hilton during the two hour Noble Awards show.

Emily was the youngest solo performer in the history of the Ravinia Festival, has performed with many well known musicians, appeared on “The Ellen DeGeneres Show” five times and performed at the White House. See Events for more info and Galleries for photos and videos.
Julio Iglesias Jr. – Dejame volar


Julio Iglesias Jr. was born in Madrid, Spain to well-known singer, Julio Iglesias and Isabel Preysler. He moved to Miami, Florida at a very young age, a place he now considers home. Although he has spent his whole life surrounded by music, his own personal journey into the music industry didn’t begin until the late 90’s when he released his first album in English titled“Under My Eyes” with Epic Records. With the desire to go back to his roots and reestablish himself, the budding musician searched for new territory to conquer. Julio chose to sing in Spanish and the result is the mind-expanding Tercera Dimension.


Access Hollywood's Billy Bush will MC the two hour Noble Awards Sunday.
Access Hollywood’s Billy Bush will MC the two hour Noble Awards Sunday.

The two-hour event, hosted by Access Hollywood’s very own Billy Bush, seeks to annually honor up to a dozen charities and celebrities who actively support them, elevating awareness of these organizations and the impact of their work.Celebrities who will accept awards on behalf of the charities being honored include Laila Ali (Women’s Sports Foundation), Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up to Cancer), Teri Hatcher (Childrens Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium), Annalynne McCord (The Blind Project), Access Hollywood’s Nancy O’Dell (Best Buddies), Eva Longoria Parker (Padres Contra El Cancer) and Brett Ratner (DoSomething.org).

The Blind Project, The Lollipop Theater Network, Padres Contra El Cancer and Playing for Change will be honored along with six other previously announced charities.
During the ceremony, each will be presented with an award sculpture, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriner’s Hospital for Children. Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum will provide live musical performances throughout the evening.
“We are delighted to present these eleven distinguished charities and their celebrity supporters with the inaugural Noble Award,” said Janeen Mansour, creator and executive producer of the Noble Awards. “We hope this will inspire a revolution for giving not only in Hollywood, but globally.”
For more information, please visit www.thenobleawards.org.

MAYO PR – “We don’t guarantee media, we just get it!”

Humanity needs leaders like you (Be Noble and Take the Challenge)

Los Angeles Times theenvelope.com launches full speed ahead with more video, images, stories and breaking news on awards and celebs

l to r: Greg Braxton, Rachel Abramowitz, Geoff Boucher, Sallie Hofmeister, Lisa Fung, Elena Howe, Patrick K. Day.  (photo courtesy MAYO Communications)
l to r: Greg Braxton, Rachel Abramowitz, Geoff Boucher, Sallie Hofmeister, Lisa Fung, Elena Howe, Patrick K. Day. (photo courtesy MAYO Communications)


West Hollywood, CA –
Several hundred mostly Los Angeles Times writers, editors and staffers from LAT packed into a launched party on the top floor of a swank West Hollywood Hotel to launched theenvelope.com and awards season coverage.

“When we launched the Envelope a couple of years ago, we didn’t have as much video, we didn’t have as much breaking news and mainly covered Hollywood events and film festivals with all the guilds,” said Associate Editor Patrick Kevin Day. “We now have a lot more voices and videos.”

TheEnvelope.com, which is billed as the “ultimate awards site,” has helped the Los Angeles Times to significantly broaden its coverage of the entertainment business over the past year,” according to Film Critic Betsy Sharkey, formerly the editor.

  Sallie Hofmeister, Lisa  , Elena Howe, Patrick Day
Sallie Hofmeister, Lisa Fung, Elena Howe, Patrick Day

The new editor is Sally Hofmeister, who introduced additional writers and staffers at this week’s (10-05-09) launch party.

The Envelope’s purpose, according to promotional materials, is to raise awareness of award contenders, drive box office numbers, boost DVD sales, influence voting considerations of Academy and guild members and target consumers.

The Envelope receives five million visitors during the off season and much higher numbers during the high season – between November and February. It features interactive photo galleries, video clips of red carpet coverage, celebrity podcasts, blogs and a “Buzzmeter.”

Associate Editor Patrick Kevin Day at Launch event of theenvelope.com.
Associate Editor Patrick Kevin Day at Launch event of theenvelope.com.

This writer asked Day how new media has impacted coverage in the weekly printed version of Envelope and the Online version.

“I think speed is the biggest thing,” said Day. “We have a host of competition from various websites trying into the entertainment awards area, so we have to keep an eye on them constantly and we can’t fall down at any point and be at the top of our game.”

 Elizabeth Snead the Envelope
Elizabeth Snead listens to staffer at theenvelope.com launch event. Photo by MAYO Communications.

“Don’t call me,  email works best,  because I work  out of my home  literally blogging  all day,” said  Elizabeth Snead,
(left) contributing  editor of The  Envelope. “I don’t  go to as many  mixers and late  night parties as  before, because  now I have people I can send to them, so just being here is a rare thing for me.”

Elizabeth Snead is the former fashion editor and entertainment writer for USA Today prefers “10 days advance notice of story pitches,” since she covers three events a night. “I might not get back to you right away, but I do read my emails,” she said.

For almost two years now, Snead has been writing for thehttp://latimesblogs.latimes.com/thedishrag blog. She focuses on news, celebs, awards, politics and pop culture.

A tip: don’t pitch a hodge-podge of clients to The Envelope. “We’re looking for a window into the lifestyle of a person so exclusives are given much more consideration,” said Snead.

The LAT re-launched The Envelope to make it “more accessible to our users and the industry,” said its former senior producer Joseph Kapsch.  He is now a producer of the Zap2it.com site of entertainment videos.

LA Times Publisher Eddie Hartenstein kicks of launch party of theenvelope.com n West Hollywood, CA.
LA Times Publisher Eddie Hartenstein kicks of launch party of theenvelope.com n West Hollywood, CA.

The site is broken down into sections on awards and includes photos, features and anything to do with the awards show in the subsections.

For example there are sections with videos and celebrity images on VH1’s Hip Hop Honors, 2009 ‘VH1 Divas’ Arrivals, 2009 Latin Grammy Awards Nominees, 2009 ALMA Awards Arrivals and Red Carpet Rewind: 2009 Primetime Emmy Awards.

“There is Academy news and breaking news on the site. We’ve created these multimedia models on each page for photos. We also host podcasts of nominees or anyone associated with the awards show,” said Kapsch, who is now working for Zap2.it.com, as editorial director.

President Aida Mayo, MAYO Communications stands by theenvelope.com lit up pool on the top floor of the W. Hollywood hotel.(image by MAYO Comm.)
President Aida Mayo, MAYO Communications stands by theenvelope.com lit up pool on the top floor of the W. Hollywood hotel.(image by MAYO Comm.)

Kapsch was the former managing editor of AccessHollywood.com, as well as a producer of TV sites at ABC, NBC, Sony Pictures Digital Entertainment and Viacom.

One of the most spectacular highlights of theenvelope.com launch party was being on the top floor of the West Hollywood hotel, where you could see for miles 360 degrees, which was awesome at night. And the swimming pool was lit up with the words THE ENVELOPE.CO Los Angeles Times. President Aida Mayo, MayoCommunications. com found it also a nice classy touch. Food was good, LAT was friendly, and we saw quite a few Entertainment Publicists Professional Society (EPPS) members at theenvelope.com launch party.

Lisa Fung has been named Online arts & entertainment editor for the Los Angeles Times.

An L.A. Times veteran, Fung has been with the paper for more than 20 years and has overseen its arts and culture coverage for the past nine, including classical music, dance, opera, theater and architecture. In her time at the newspaper she also helped launch the national edition, and worked in Metro and Business before joining the Calendar staff in 2000.

In this expanded role, she will oversee the paper’s multimedia coverage of all arts and entertainment, including Calendar, The Envelope and Company Town, as well as more than a dozen latimes.com blogs, according to an L.A. Times report.

As far as pitching the writers and editors, all say email pitches are preferred.

‘The Envelope’ Contacts:

Sallie Hofmeister, Editor
Sallie.Hofmeister@latimes.com

Elena Howe, Editor, theenvelope.com
Elena.howe@latimes.com

Betsy Sharkey

film critic

Betsy.sharkey@latimes.com

Elizabeth Snead

contributing editor

Elizabeth.snead@gmail.com

Patrick Kevin Day
Patrick.day@latimes.com

Joseph Kapsch

Zap2it.com

Joseph.Kapsch@latimes.com

Be sure to visit our sister blog: MAYO PR

Freelance Journalists Tell All In Getting Powerful Media Coverage In Industry Trades

EPPS & ICG Local 600 sponsored media workshop
EPPS & ICG Local 600 sponsored media workshop

Editors and writers are say “read the trades, and know what you are pitching

It’s all about trust between a publicist and working member of the press said Independent Journalist Janice Littlejohn and Scott Huver.(more YouTube video)

“What helps me the most when pitching my clients, which are mostly celebrity driven, is to know the magazine you want me to pitch to and understand their needs and give me a story tat is focus directly toward what that magazine reports on,” said Scott Huver, a full-time freelance writer/reporter for both print and on-camera.

Scott Huver
Scott Huver

Huver was amongst an Entertainment Publicists Professional Society (EPPS) media workshop at the International Cinematographers Local 600 auditorium, Hollywood, CA (Sept. 19, 2009).Huver’s primary clients include People      Magazine/People.com, TV Guide Magazine, InStyle,   Los Angeles Confidential, Giant Magazine,      ComingSoon.net and Fandango.com. “I get a lot of    generic pitches that I can’t really do anything with,    because I don’t know how to spin it until I get more    information. Everyone has a very select and specific editorial viewpoint.”

“It’s important to know the bylines of the writers you are pitching, because most of them, especially now, are freelancing.

Debra Eckling
Debra Eckling

“I like stories on writers such as screenwriters or fiction,” explained Debra Eckerling, who has freelanced for more than 10 years and has written for local, national, trade and online publications, with a specialty in entertainment and lifestyle. She is the eZine editor for  StoryLink.com and has her own writers website, where she interviews authors twice a week and provides additional content for writers. “I too, like interesting stories. It’s great if its current, but I’m also aware that maybe a book came out a month ago, but it’s something people need to know about.”

Eckerling has also freelanced for iMedia Connection, Only Child, The Jewish Journal and Script magazine among others. She is the co-host of Mediabistro.com parties, an excellent resource for publicists as well as writers from New York, to San Francisco to Hollywood, CA.

Libby Slate
Libby Slate

“I do features in front of the book, profiles and a lot of behind the scenes,” said Libby Slate, who covers the performing arts, television and other forms of entertainment for Performances magazine, the Orange County Performing Arts Center and the Television Academy’s award-winning Emmy magazine as well as the Academy websites emmys.tv and emmys.com. “I’m not always interested in the star of a movie, show or play, but the most interesting story.”

Slate has written nearly 300 articles for the Los Angeles Times. Her credits include TV Guide, Hollywood Reporter Magazine, Disney Magazine, Soap Opera Digest, Los Angeles and Skating, the U.S. Figure Skating Assn.’s magazine.

“I do a lot on what production designers are doing,” said Slate, who recently wrote a story on the Tonight Show set. “I also did a story on the set of Doll House, so it’s not the technical aspect like editing, but it’s the artistic part of the craft.”

Susan L. Hornik - Sue Factor“I’m always pitching, because that’s my    paycheck,” said Freelancer Susan L.    Hornik, who contributes to Good    Housekeeping, First for Women, Modern    Bridge, Your Prom, Stylehive, Twist,    Maxim, MomLogic, Canada’s Inside e and CBS’s Watch to name a few.

Hornik said, “Things are not always in front of you (referring to a story) so you have to stay ahead of the game, even if it means new media like Twitter, because you never know who will be your next boss.” Hornik says magazines are paying more attention to their websites, so she has to think out of the “proverbial box.” For example, during intermission she inquired about receipts from the snack bar. “Intermission bars and snacks were bringing $1 million a year. I found it to be a fascinating story,” she noted.

Panelist Libby Slate, Susan L. Hornik & Sue Factor
Panelist Libby Slate, Susan L. Hornik and Sue Facter

“I get my best interviews in the restrooms,” said Sue Facter.  For the past three decades, Facter has been interviewing celebs, first in New York and then in LA. Facter current writes for: NY Daily News, Liz Smith, Star Ledger, Women’s Day Australia and her work has appeared in USA Today, People LA Times, NY Post and Entertainment Weekly. Her newest column is called the Travel Factor and will soon appear in JoynnyJet.com. And she was George Clooney’s publicist.

Janice Littlejohn
Janice Roshalle Littlejohn

“Know your publication,” said Janice Roshalle Littlejohn , a freelance journalist specializing in entertainment, media, lifestyle and culture. Her work appears regularly in Multichannel News, TV Guide Magazine and Emmy magazine.  She has also done work for The Associated Press, the LA Times, USA today, In Style, Essence and other publications. “I am actually flattered if a publicist calls and knows what I write about.”  Littlejohn said she doesn’t like cold pitches. “I don’t mind a phone pitch, but not harassing call,” adding “most editors and writers don’t like the cold calls anymore.” “I often get calls from publicists saying, ‘I have this wonderful client.’

“Well, they all are, but tell me what’s so great about them, and why they would be appropriate for whatever publication I write for.”

Littlejohn said she did a lot of behind the scenes work for The Associated Press. “However, with the unfortunate thing about the economic downturn as I guess we call it today is AP is no longer using freelance work. Media Bistro has good events, where writers and editors talk about movement, where people are and who’s laying off whom from NY to Los Angeles. It is important to keep up with the stuff, because my editors are moving from place to place and they take us with them,” she said.

“I look for the celebrity client,” said Factor. “It could be a charity, and you would be surprised to see how much your client is connected to a celebrity, even if they’re not a celebrity as they have some spokesman, so I also look for the story that no one has talk about and anything involving a celebrity. Underneath the temple is more gold, you just have to look for it.”

Flo Selfman
Flo Selfman

“The publicist knows more about the celebrity than almost anyone,” said Moderator Flo Selfman, owner of Selfman & Others Pro. Flo has handled celebrities, theatre and arts events, and book and author tours for more than 20 years. “They know more than the celebrity’s manager,” said Selfman. ‘You have an arsenal of material in your head, and you can keep coming up with another piece of information or another angle, and pretty soon the writer is going to say, ‘Yea, let’s go with that one.”

EPPS Media Workshop Moderator Flo Selfman emphasizes the importance of building good relationships with independent journalists, which spells major media placement.(video)

Indep. Journalist speak out at EPPS & ICG Local 600 sponsored media workshop
Indep. Journalist speak out at EPPS & ICG Local 600 sponsored media workshop

All the panelists prefer email pitches.

Scott Huver: thehuve@aol.com

Janice Littlejohn:ladyofthepress@aol.com

Debra Eckerling: decker@cs.com

Libby Slate: libSlate@aol.com

Susan L. Hornik: slh2346@aol.com

Sue Facter: Usascooper@aol.com

Flo Selfman: floself@aol.com


Be sure to visit our sister blog MAYO PR!