George McQuade III returns to MAYO Communications as General Manager/Managing Director

George McQuade III, LAHSA
George McQuade displays his front page story about the Winter Shelter program published on the front page of the Los Angeles Daily News.

After taking a 1.5 year break and working for a City, County and HUD funded government agency, the Los Angeles Homeless Services Authority,  George McQuade III, the former Communications Director, LAHSA, has returned to MAYO Communications this month to manage the LA based full service public relations firm.

Award-winning MAYO’s past and present clients in music included: Stevie Wonder, Eddie Money, Alice Cooper band members, Saints of the Underground  and Warrior Records(NY/LA) and Nuttin’ But Stringz, a top five America’s Got Talent entry and the violin duo, which became the first instrumental act on ABC’s Dancing With The Stars on its 10th Anniversary show.

In TV and the Movie industry MAYO has represented the legendary film director Martin Campbell (James Bond movies, Edge of Darkness with Mel Gibson, Mask of Zorro and Green Lantern to name a few). During the 2008 Writers Guild Strike, MAYO earned 85 million media impressions and placed five clients including the late Chief Economist Jack Kyser, LAEDC and Actor/Producer Timothy Woodward Jr. in the cover story, “Incentives to Film in America”, the Hollywood Reporter, which was published on the first day of the WGA strike. International clients included Hydra Executives reality TV series, Dubai UAE and Americans On DDay, Dublin, Ireland.

George McQuade III with NBCLA Robert Kovacik
NBCLA award-winning Anchor Bob Kovacik and KNBC TV TLAW alum George McQuade III hold one of several of the peacock’s Golden Mike awards at the RTNA 65th Annual Golden Mike Awards.

In the high tech industry MAYO launched Linux 6.O Operating Software in America, which became product of the conference, San Jose and “Product of the Year” on August 18, 1998. RedHat, LINUX first distributor went public and stocks soared from $9 a share to $109 in less than two hours. Other high tech companies included CIHost.com, Dallas, TX, the largest independent hosting company in America; SafeMedia, a Boca Raton, FL software company with the only technology that stops illegal downloading of movies, music and copyright materials over the Internet. MAYO also represented the nation’s number one Smart Grid Technology company, PERI Software, N.J. in a battle with U.S. Dept. of Labor.  in 2010, MAYO launched the media campaign for the largest global mobile phone company (1 billion customers), China Telecom Americas, which open a data center in the business district of downtown Los Angeles.

In government MAYO has represented Southern California Assn. of Governments (1992); Southern California Leadership Council (SCLC) with the four former governors Arnold Schwarzenegger, Gray Davis, Pete Wilson and George Deukmejian (also Attorney General now Governor Jerry Brown) in a statewide government nonprofit organization; The East Alameda Corridor and nonprofits included: The Los Angeles County Economic Development Corporation, The International Trade Education Association (ITEP) and Operation Blankets of Love (OBOL)

KNBC Studios with George McQuade III
George McQuade III visits his former employer KNBC-TV, where he was one of two original writers on the first 90 minute weekend show in L.A.”TODAY IN LA WEEKENDS (TLAW).

MAYO’s George McQuade III moderates Social Media workshops and upon requests speaks to universities such as USC, UCLA, Layola Marymount and others nationwide on how to brand yourself and prepare for the Communications industry. McQuade is also a contributing features editor to Yahoo.com and business/high tech/entertainment industry writer for Examiner.com.

For more info about MAYO Communications, visit http://MAYOCommunications.com

Footnote: McQuade also was the voice on KGIL Newstalk Radio, KFI and KNX News Radio covering earthquakes, wildfires and the LA Riots.

In 1978, McQuade was awarded a Medal of Valor by the California State Firefighters Assn. for rescuing a noted cardio vascular radiologist, UCLA Medical Center from his burning SUV in a vehicle accident. LA Council also presented a hero’s award. McQuade is a hero to his wife and two sons.

McQuade serves on the Silicon Beach Young Professional Board (SBYP) in Santa Monica, CA, which is the fastest growing young professionals group in Southern California.

 

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How Social Media has become a game changer for journalists

SPJ LA discusses “Ethics in a digital space & Social Media” @ workshop at NBCLA newsroom, Burbank

This story first appeared on Examiner.com

How to handle negative comments, outside news sources and fake photos were among the Online hot button issues discussed Wednesday, Jan. 16, 2013 by members of the Society of Professional Journalists, LA Chapter held at NBCLA‘s newsroom.

Social Media has allowed the world to gain access to the news 24/7, however stations like NBCLA found the advancement of technology has prompted many stations to create a social network policy.

SPJLA members huddle in NBCLA's newsroom to discuss "Ethics" Online.

SPJLA members huddle in NBCLA’s newsroom to discuss “Ethics” Online.

“Often, when you’re dealing with Social Media harassment, people tend to have a gut reaction and a panic response, but that could get you into trouble,” explained Olsen Ebright, Social Media manager, NBCLA. Ebright says just having that Social Media “Playbook handy when someone is getting harassed, or when the user has gone too far, it sets the tone on how to handle everything professional.”

“If there are profanities or personal attacks NBCLA will delete those comments,” he said. “And sometimes we will post a little note that says, ‘Hey guys lets clean it up,’” Ebright said.

Jonathan LLoyd, managing editor, NBCLA illustrates fake photos and other images that create additional screening work in the news business.

Jonathan LLoyd, managing editor, NBCLA illustrates fake photos and other images that create additional screening work in the news business.

Negative comments aren’t the only issues discussed. Megan Garvey, assistant managing editor, LATimes.com reminded SPJ LA members about the identity mistakes made during the Sandy Hook School shooting in Newtown, Connecticut, last December.

Mekahlo Medina, Reporter @NBCLA talks about "Ethics in a Digital Space" at SPJLA media workshop.

Mekahlo Medina, Reporter @NBCLA talks about “Ethics in a Digital Space” at SPJLA media workshop held earlier this month.

“Our policy is to leave the original story up, but correct it with an updated version as soon as possible,” she said.

Smarter cell phones have created another challenge for the media when news tips and fake images sent into the newsroom.

Managing Editor Jonathan Lloyd showed SPJ LA members an example of a flood victim photo that had been touched up in Photoshop. He said it was not an easy catch, except for the level of the flood waters surrounding people trapped didn’t look right. And they didn’t match the shoreline level. The image was not used.

Jonathan Lloyd, NBCLA illustrates images sent to the newsroom, while SPJLA President Alice Walton looks on.

Jonathan Lloyd, NBCLA illustrates images sent to the newsroom, while SPJLA President Alice Walton looks on.

“One of the major challenges we have is vetting information from outside sources,” Lloyd said. “Everyone has a way to supply us with information. Some of the information is very alluring when it comes to the immediacy of it and the spectacle of it, especially if they’re sending us an image for example. So we face the challenges of how do we vet this information by outside sources, which include who may not be trained journalists?” explained Lloyd.

Lloyd also noted that journalists have to deal with these new digital issues the same way handle traditional news gathering sources.“We use the same instincts, the same methods and skills we’ve always relied on as journalists, whether we’re dealing with digital space or something outside of the digital space.”

As for celebrities breaking news or contributing to stories, he said,“Very few stories we produce are generated by celebrities, but if there’s story that impacts our viewers, we try to verify the facts before it airs,” said Managing Editor Jonathan Lloyd, NBCLA.

And NBC LA’s Digital News Anchor Mikahlo Medina agrees that the advancement of technology and Social Media have presented journalists with a whole new set of ethical issues.

“Dealing with Social Media, dealing with digital issues as a one man band, how to aggregate information from users into your story are some of the challenges,” said Mekahlo Medina.

“I think a lot of people want accuracy. No one wants to read a story, and then five minutes later find out it was not right or that police grabbed the wrong suspect,” he said.

Medina used the Sandy Hook Elementary school shooting in Newtown, Connecticut as an example of how the suspect’s brother was first arrested and how images of his arrest went viral Online and then later the story was corrected.

“I think it’s a work in progress and as journalists dive into Social Media and the digital space, they’re realizing that they have to take extra steps in confirming and going forward with different sources or different stories they’re reporting on,” Medina said.“I think especially with conglomeration of media entities you have a conflict of interest in so many cases and one of the guiding principles need to be full disclosure,” said Royal Oaks, an attorney who represents Radio and TV Journalists in SoCal (RTNA) over the last two decades. He was also attending the workshop at NBCLA.

“There’s an old saying that, ‘sunlight is the best disinfectant.’ You want to be transparent, of which newspapers do this pretty well when they make some acknowledgement that, some corporate parent owns them and they’re involved in the substance of the story,” Oaks said. “Broadcasters don’t put out quite as much disclosure and they need to focus more on that issue.”

George McQuade III  is national writer on Digital PR trends, business, smart grid technology, corporate communications, reputation management, SEO and entertainment publicity. He welcomes your comments and story ideas @ gmcquade@gmail.com. Thx for sharing.

 

 

Brace for tourist crowds coming to LA this summer – next stop the Hollywood Museum with Entertainment Publicists Professional Society (EPPS)

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Hollywood Museum is gearing up for a blockbuster summer tourism season and for good reason, too. LA Inc. reports a new record number of visitors and spending in the history ofLos Angeles occurred last year. About 26.9 million people visited LA in 2011, a jump of 4.2 percent more overnight visitors than in 2010. Tourist spending also rose with visitors racking up $15.2 billion in expenditures – an eight percent hike from the previous year.

image of George McQuade, Julian Myers
(L-R) George McQuade, Henri Bolinger and Julian Myers at EPPS Winter Mixer at the Hollywood Museum, Highland and Hollywood Blvd.

“It looks like the economy is getting a little better,” Donelle Dadigan, founder & president, Hollywood Museum told this writer at the annual Winter Mixer of Entertainment Publicists Professional Society (EPPS). Dadigan said the museum has 10,000 real showbiz treasures, located in the historical Max Factor building near the Kodak Thater and Hollywood Walk of Fame
(Highland Ave. & Hollywood Blvd.).

Max Factor, wizard of movie make-up,
has worked his magic on motion picture stars since 1935. On the ground floor, you’ll find many original displays from the old Max Factor Make-Up Studio.

The lobby, has been restored to its original grandeur. A polished Art Deco gem – a white and rose-colored oasis of lavish marble, recreated historic chandeliers, pastel hues, antique furniture, trompe l’oeil, faux finishes with 22kt. gold and silver leafing.

EPPS Pres. Henri Bolinger poses for a shot with Founder and Pres. of Hollywood Museum, which is expecting record Crowds this summer.

The Hollywood Museum features four floors of exhibits
(two floors above the lobby and a basement below), offering more than 35,000 square feet of exhibit space. To give you an idea of the size, it is seven times the size of the nearby Guinness World of Record Museum (5,200 square feet). It is nearly four times the size of the neighboring Ripley’s Believe It Or Not museum (10,000 square feet), and five times larger than the Warner Bros Museum
(at 7,000 square feet).

“We still really don’t have enough room to do justice to the thousands of items on exhibit here,” explain Dadigan.

The ground floor is made up of the historic Lobby, plus Max Factor’s restored make-up rooms, a vintage B&W photo gallery featuring more than 1000 B&W photos, Cary Grant’s Rolls Royce, Planet of the Apes, Jurassic Park, a tribute to Judy Garland and the “Red Shoes”.

The second and third floors are devoted exclusively to costumes worn by famous stars in famous films, corresponding props, photos, memorabilia and posters. Also featured is a wealth of Hollywood memorabilia, ranging from the earliest Technicolor film ever shot, to a Roman bed from “Gladiator”, to the dog from “There’s something about Mary”, to the gold Cadillac from “Dreamgirls”.

Marilyn Monroe's 1961 Cadillac Fleetwood. You could almost hear Marilyn say, "Okay, home james."

When you go down stairs to the open lower level Marilyn Monroe’s 1961 Cadilla Fleetwood greets you in mint condition. Be sure to visit the lower level, which was once a bowling alley and speakeasy during Prohibition days. Now it is where the Museum houses “all things creepy and scary”

You get to walk down the same jail cell corridor that Jodie Foster walked in “Silence of the Lambs”, and see Hannibal’s cell and a fantastic array of props from the film including Dr. Hannibal Lecter’s mask. Wear tennis shoes, because there are floors and floors of posters, black and white photos and memorabilia from Hollywood. If you park at the Kodak complex, the first two hours of park is free with validation.

LA Inc’s Mark Lieberman  said, This year’s impressive growth in tourism is great news for our local businesses that rely on tourist spending to make their companies both successful and profitable.” According to those people keeping track one out of every 10 jobs are related to tourism, which employs 364,000 people. And that’s why we should see a huge economic impact on tourism this summer, too.