George McQuade III returns to MAYO Communications as General Manager/Managing Director

George McQuade III, LAHSA
George McQuade displays his front page story about the Winter Shelter program published on the front page of the Los Angeles Daily News.

After taking a 1.5 year break and working for a City, County and HUD funded government agency, the Los Angeles Homeless Services Authority,  George McQuade III, the former Communications Director, LAHSA, has returned to MAYO Communications this month to manage the LA based full service public relations firm.

Award-winning MAYO’s past and present clients in music included: Stevie Wonder, Eddie Money, Alice Cooper band members, Saints of the Underground  and Warrior Records(NY/LA) and Nuttin’ But Stringz, a top five America’s Got Talent entry and the violin duo, which became the first instrumental act on ABC’s Dancing With The Stars on its 10th Anniversary show.

In TV and the Movie industry MAYO has represented the legendary film director Martin Campbell (James Bond movies, Edge of Darkness with Mel Gibson, Mask of Zorro and Green Lantern to name a few). During the 2008 Writers Guild Strike, MAYO earned 85 million media impressions and placed five clients including the late Chief Economist Jack Kyser, LAEDC and Actor/Producer Timothy Woodward Jr. in the cover story, “Incentives to Film in America”, the Hollywood Reporter, which was published on the first day of the WGA strike. International clients included Hydra Executives reality TV series, Dubai UAE and Americans On DDay, Dublin, Ireland.

George McQuade III with NBCLA Robert Kovacik
NBCLA award-winning Anchor Bob Kovacik and KNBC TV TLAW alum George McQuade III hold one of several of the peacock’s Golden Mike awards at the RTNA 65th Annual Golden Mike Awards.

In the high tech industry MAYO launched Linux 6.O Operating Software in America, which became product of the conference, San Jose and “Product of the Year” on August 18, 1998. RedHat, LINUX first distributor went public and stocks soared from $9 a share to $109 in less than two hours. Other high tech companies included CIHost.com, Dallas, TX, the largest independent hosting company in America; SafeMedia, a Boca Raton, FL software company with the only technology that stops illegal downloading of movies, music and copyright materials over the Internet. MAYO also represented the nation’s number one Smart Grid Technology company, PERI Software, N.J. in a battle with U.S. Dept. of Labor.  in 2010, MAYO launched the media campaign for the largest global mobile phone company (1 billion customers), China Telecom Americas, which open a data center in the business district of downtown Los Angeles.

In government MAYO has represented Southern California Assn. of Governments (1992); Southern California Leadership Council (SCLC) with the four former governors Arnold Schwarzenegger, Gray Davis, Pete Wilson and George Deukmejian (also Attorney General now Governor Jerry Brown) in a statewide government nonprofit organization; The East Alameda Corridor and nonprofits included: The Los Angeles County Economic Development Corporation, The International Trade Education Association (ITEP) and Operation Blankets of Love (OBOL)

KNBC Studios with George McQuade III
George McQuade III visits his former employer KNBC-TV, where he was one of two original writers on the first 90 minute weekend show in L.A.”TODAY IN LA WEEKENDS (TLAW).

MAYO’s George McQuade III moderates Social Media workshops and upon requests speaks to universities such as USC, UCLA, Layola Marymount and others nationwide on how to brand yourself and prepare for the Communications industry. McQuade is also a contributing features editor to Yahoo.com and business/high tech/entertainment industry writer for Examiner.com.

For more info about MAYO Communications, visit http://MAYOCommunications.com

Footnote: McQuade also was the voice on KGIL Newstalk Radio, KFI and KNX News Radio covering earthquakes, wildfires and the LA Riots.

In 1978, McQuade was awarded a Medal of Valor by the California State Firefighters Assn. for rescuing a noted cardio vascular radiologist, UCLA Medical Center from his burning SUV in a vehicle accident. LA Council also presented a hero’s award. McQuade is a hero to his wife and two sons.

McQuade serves on the Silicon Beach Young Professional Board (SBYP) in Santa Monica, CA, which is the fastest growing young professionals group in Southern California.

 

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George McQuade III speaks to LAHSA Toastmasters Club

George McQuade at LAHSA Meeting
George McQuade III An award-winning former newsman and  communications director, Los Angeles Homeless Services Authority (LAHSA) speaks to the LAHSA Toastmasters Club he founded in 2014.

McQuade’s Background

818-340-5300 ¨ 818-618-9229 ¨
gmcquade@gmail.com

Profile: 10+ Years of Award-Winning Global Corporate
Communications/PR – Former working member of the press

A seasoned communications executive and public affairs leader in government relations and public relations. Strong portfolio in digital PR, strategic communications and media.

Core Competencies: Corporate Communications, Social Media Customer Engagement, Public Affairs, Advertising, Quality, Original Content Generation via video, blogs, Social Networks and media relations. Corp. Soc., Responsibility, SEO and analytics and advanced Social Media tactics.

Professional Accomplishments

  • Created the largest statewide digital media campaign (with four former California governors), that resulted in passage of California’s $20 billion “Prop B” transportation bond measure.
  • Dissuaded “CBS 60 Minutes” from doing a negative story after two Housing Authority of City of LA board members resigned under fire.
  • Boosted Employee Moral – founded the official national LAHSA Toastmasters club, membership doubled to 45+ members in two weeks. Tripled the amount of volunteers in two weeks and earned $2 million worth of media placement for The 2015 Greater L.A. Homeless Count media campaign.

PROFESSIONAL EXPERIENCE
GENERAL MANAGER / VP – PUBLIC RELATIONS & MEDIA RELATIONS
MAYO Communications, Los Angeles, CA | 2003 – October 2013 – Current
Managing day-to-day operations of a Los Angeles based public relations firm with offices in San Diego and New York. Provided team management and development oversight resulting in 110 percent business growth over five years and 50 percent growth during the recession. Supervised all media campaigns, direct marketing, award-winning campaigns, numerous interns and crisis management cases. Generating and producing strategic, multimedia stories via TV interviews, press releases, streaming, bylined articles, webcasting, blogs, site launches and forums. Providing social media and digital PR consulting to senior level executives for monthly and quarterly events. Produced LA County’s five-year strategic communications plan via the late Chief Economist Jack Kyser. Media training and national campaign rescued and turned around PERI Software, a $50 million New Jersey smart grid company, which became profitable and a vendor of California Utilities.

DIRECTOR OF COMMUNICATIONS / External Comm. / Employee Comm.

Los Angeles Homeless Services Authority, Los Angeles, CA | Oct. 2013 – Feb. 13, 2015
Developing effective internal and external communications for LAHSA and manage media relations in the City of LA and Los Angeles County. Launched the Winter Shelter program, a LAHSA story that appeared in a dozen major newspapers nationwide and other media, including New York Times, LA Times, Los Angeles Newspaper Group. Several times on KNX, KPCC, KUED, KFI, NBCLA, ABCLA and CBSLA, Fox 11 News, Telemundo and Univision. Improved relationships and engagement between stakeholders such as LA Council members, LA County Supervisors and LAHSA Board of Commissioners.

Launched the Greater Los Angeles Homeless Count media campaign for volunteer recruitment. Tripled the volunteer count from 1,500 the first week to 5,300+ in two weeks. The story aired on network News, LA Times, Wall Street Journal, KNX, AP and other outlets.

Redesigned all publications internally and externally adding more photos and graphics on online and printed materials. A record employee survey feedback 94 percent response. Doubled Social Media engagement on Facebook, Twitter, Google+, Youtube and Linkedin.com.

EDUCATION & DIPLOMAS
Bachelor’s Degree in Journalism / Communications, WWU, Bellingham, WA.
US Navy Photo schools – Secret clearance, Aerial, Mo-Pic, & Still Photography.

Crisis communications courses in NY, Chicago and DC, via Ragan Corporate Communications.
PRSA workshops in San Francisco and L.A. PRSA board member three years.

AWARDS
PRSA Awards: “Best Media Placement (2 yrs. in a row)”, “Best Education Campaign-Wal-Mart.”
PRSA & IABC: 1st place PRism Awards for “Best Crisis Communications.”

MEMBERSHIPS

International Toastmasters:

2013 -– Today – Los Angeles Dept. of Water and Power, Chapter, Dist. 52.
2013 – Today – Los Angeles Homeless Services Authority, chapter, Dist. 52.

Silicon Beach Young Professionals (SBYP): 2014 – Today – Board member and publicity director.
(References upon request. Full profile on Linkedin.com: http://goo.gl/9S2VIh

 

Writing samples: http://GeorgeMcQuade.contently.com

Los Angeles Homeless Services Authority (LAHSA) Announces New Internship Program

Get ahead of your competition and in school – apply for one of the best internships in the country under one of the most known media pros in USA – Award-winning West Coast Correspondent for ODwyerpr.com, NY,  Examiner, Technorati, CNN and Yahoo. Past GM for MAYO Communications.

George McQuade III, LAHSA
George McQuade displays his front page story about the Winter Shelter program published on the front page of the Los Angeles Daily News.

LAHSA Paid Internship Program under George McQuade III, Director of Communications at the Los Angeles Homeless Services Authority.

The Los Angeles Homeless Services Authority (LAHSA) Communications Dept. plans to add an Internship program to the Communications department (three interns), who will work 8 hr. shifts, 9:00 a.m. – 5:00 p.m.   Mon- Fri. at LAHSA headquarters, 811 Wilshire St., Los Angeles, CA 90013. (downtown LA). The hours are flexible and LAHSA will work around the intern’s school schedule. Transportation (bus, train pass or monthly parking paid by LAHSA).

You must be enrolled in school and be working on your Bachelor’s degree or higher, with a preferred major in communications, writing, English, journalism public relations and related field.

Basic qualifications:

Strong team player, who can help build relationships and work collaboratively with different groups and government departments

 Demonstrated ability to work social media platforms, including Google+, Facebook, Twitter, Instagram, Pinterest, YouTube, Blogs, etc. and have a passion for social media. 

 Proficient in MS Office, computers and handheld devices; Experience with the Adobe Suite (Illustrator and Photoshop) a plus

Comedian Brian Vermeire takes social media to new heights. LAHSA is taking its communications to new heights and you can be part of it, too.
Comedian Brian Vermeire takes social media to new heights. LAHSA is taking its communications to new heights and you can be part of it, too.

Internship Duties

Research, write articles, update media databases, monitoring news about LAHSA, help coordinate media events and provide support for external media campaigns in LA County. Assist in original content for the LAHSA.org website. Monitor social networks and assist in sharing LAHSA stories Online.

Employee Communications, photography and newsletters: Provide support in writing, editing and pitching materials to the media and for other internal publications such as brochures, fact sheets and annual report.

Ability to efficiently handle more than one project or task simultaneously under deadline, and complete a task with minimal direction or instruction. Ideal candidate has high quality standards, a strong work ethic and thrives in a friendly, fast-paced environment.

College seniors preferred. but not mandatory.
Deadline to aply: open until filled. Looking for multitask people, who know their way around the internet and are quick learners in internal and external communications.

Please send a cover letter, resume and two writing samples (or a link(s) to your content online via blog or other projects you wrote) to gmcquade@lahsa.org.  For more about Los Angeles Homeless Services Authority (LAHSA) visit: http://www.lahsa.org.

How Social Media has become a game changer for journalists

SPJ LA discusses “Ethics in a digital space & Social Media” @ workshop at NBCLA newsroom, Burbank

This story first appeared on Examiner.com

How to handle negative comments, outside news sources and fake photos were among the Online hot button issues discussed Wednesday, Jan. 16, 2013 by members of the Society of Professional Journalists, LA Chapter held at NBCLA‘s newsroom.

Social Media has allowed the world to gain access to the news 24/7, however stations like NBCLA found the advancement of technology has prompted many stations to create a social network policy.

SPJLA members huddle in NBCLA's newsroom to discuss "Ethics" Online.

SPJLA members huddle in NBCLA’s newsroom to discuss “Ethics” Online.

“Often, when you’re dealing with Social Media harassment, people tend to have a gut reaction and a panic response, but that could get you into trouble,” explained Olsen Ebright, Social Media manager, NBCLA. Ebright says just having that Social Media “Playbook handy when someone is getting harassed, or when the user has gone too far, it sets the tone on how to handle everything professional.”

“If there are profanities or personal attacks NBCLA will delete those comments,” he said. “And sometimes we will post a little note that says, ‘Hey guys lets clean it up,’” Ebright said.

Jonathan LLoyd, managing editor, NBCLA illustrates fake photos and other images that create additional screening work in the news business.

Jonathan LLoyd, managing editor, NBCLA illustrates fake photos and other images that create additional screening work in the news business.

Negative comments aren’t the only issues discussed. Megan Garvey, assistant managing editor, LATimes.com reminded SPJ LA members about the identity mistakes made during the Sandy Hook School shooting in Newtown, Connecticut, last December.

Mekahlo Medina, Reporter @NBCLA talks about "Ethics in a Digital Space" at SPJLA media workshop.

Mekahlo Medina, Reporter @NBCLA talks about “Ethics in a Digital Space” at SPJLA media workshop held earlier this month.

“Our policy is to leave the original story up, but correct it with an updated version as soon as possible,” she said.

Smarter cell phones have created another challenge for the media when news tips and fake images sent into the newsroom.

Managing Editor Jonathan Lloyd showed SPJ LA members an example of a flood victim photo that had been touched up in Photoshop. He said it was not an easy catch, except for the level of the flood waters surrounding people trapped didn’t look right. And they didn’t match the shoreline level. The image was not used.

Jonathan Lloyd, NBCLA illustrates images sent to the newsroom, while SPJLA President Alice Walton looks on.

Jonathan Lloyd, NBCLA illustrates images sent to the newsroom, while SPJLA President Alice Walton looks on.

“One of the major challenges we have is vetting information from outside sources,” Lloyd said. “Everyone has a way to supply us with information. Some of the information is very alluring when it comes to the immediacy of it and the spectacle of it, especially if they’re sending us an image for example. So we face the challenges of how do we vet this information by outside sources, which include who may not be trained journalists?” explained Lloyd.

Lloyd also noted that journalists have to deal with these new digital issues the same way handle traditional news gathering sources.“We use the same instincts, the same methods and skills we’ve always relied on as journalists, whether we’re dealing with digital space or something outside of the digital space.”

As for celebrities breaking news or contributing to stories, he said,“Very few stories we produce are generated by celebrities, but if there’s story that impacts our viewers, we try to verify the facts before it airs,” said Managing Editor Jonathan Lloyd, NBCLA.

And NBC LA’s Digital News Anchor Mikahlo Medina agrees that the advancement of technology and Social Media have presented journalists with a whole new set of ethical issues.

“Dealing with Social Media, dealing with digital issues as a one man band, how to aggregate information from users into your story are some of the challenges,” said Mekahlo Medina.

“I think a lot of people want accuracy. No one wants to read a story, and then five minutes later find out it was not right or that police grabbed the wrong suspect,” he said.

Medina used the Sandy Hook Elementary school shooting in Newtown, Connecticut as an example of how the suspect’s brother was first arrested and how images of his arrest went viral Online and then later the story was corrected.

“I think it’s a work in progress and as journalists dive into Social Media and the digital space, they’re realizing that they have to take extra steps in confirming and going forward with different sources or different stories they’re reporting on,” Medina said.“I think especially with conglomeration of media entities you have a conflict of interest in so many cases and one of the guiding principles need to be full disclosure,” said Royal Oaks, an attorney who represents Radio and TV Journalists in SoCal (RTNA) over the last two decades. He was also attending the workshop at NBCLA.

“There’s an old saying that, ‘sunlight is the best disinfectant.’ You want to be transparent, of which newspapers do this pretty well when they make some acknowledgement that, some corporate parent owns them and they’re involved in the substance of the story,” Oaks said. “Broadcasters don’t put out quite as much disclosure and they need to focus more on that issue.”

George McQuade III  is national writer on Digital PR trends, business, smart grid technology, corporate communications, reputation management, SEO and entertainment publicity. He welcomes your comments and story ideas @ gmcquade@gmail.com. Thx for sharing.

 

 

Brace for tourist crowds coming to LA this summer – next stop the Hollywood Museum with Entertainment Publicists Professional Society (EPPS)

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Hollywood Museum is gearing up for a blockbuster summer tourism season and for good reason, too. LA Inc. reports a new record number of visitors and spending in the history ofLos Angeles occurred last year. About 26.9 million people visited LA in 2011, a jump of 4.2 percent more overnight visitors than in 2010. Tourist spending also rose with visitors racking up $15.2 billion in expenditures – an eight percent hike from the previous year.

image of George McQuade, Julian Myers
(L-R) George McQuade, Henri Bolinger and Julian Myers at EPPS Winter Mixer at the Hollywood Museum, Highland and Hollywood Blvd.

“It looks like the economy is getting a little better,” Donelle Dadigan, founder & president, Hollywood Museum told this writer at the annual Winter Mixer of Entertainment Publicists Professional Society (EPPS). Dadigan said the museum has 10,000 real showbiz treasures, located in the historical Max Factor building near the Kodak Thater and Hollywood Walk of Fame
(Highland Ave. & Hollywood Blvd.).

Max Factor, wizard of movie make-up,
has worked his magic on motion picture stars since 1935. On the ground floor, you’ll find many original displays from the old Max Factor Make-Up Studio.

The lobby, has been restored to its original grandeur. A polished Art Deco gem – a white and rose-colored oasis of lavish marble, recreated historic chandeliers, pastel hues, antique furniture, trompe l’oeil, faux finishes with 22kt. gold and silver leafing.

EPPS Pres. Henri Bolinger poses for a shot with Founder and Pres. of Hollywood Museum, which is expecting record Crowds this summer.

The Hollywood Museum features four floors of exhibits
(two floors above the lobby and a basement below), offering more than 35,000 square feet of exhibit space. To give you an idea of the size, it is seven times the size of the nearby Guinness World of Record Museum (5,200 square feet). It is nearly four times the size of the neighboring Ripley’s Believe It Or Not museum (10,000 square feet), and five times larger than the Warner Bros Museum
(at 7,000 square feet).

“We still really don’t have enough room to do justice to the thousands of items on exhibit here,” explain Dadigan.

The ground floor is made up of the historic Lobby, plus Max Factor’s restored make-up rooms, a vintage B&W photo gallery featuring more than 1000 B&W photos, Cary Grant’s Rolls Royce, Planet of the Apes, Jurassic Park, a tribute to Judy Garland and the “Red Shoes”.

The second and third floors are devoted exclusively to costumes worn by famous stars in famous films, corresponding props, photos, memorabilia and posters. Also featured is a wealth of Hollywood memorabilia, ranging from the earliest Technicolor film ever shot, to a Roman bed from “Gladiator”, to the dog from “There’s something about Mary”, to the gold Cadillac from “Dreamgirls”.

Marilyn Monroe's 1961 Cadillac Fleetwood. You could almost hear Marilyn say, "Okay, home james."

When you go down stairs to the open lower level Marilyn Monroe’s 1961 Cadilla Fleetwood greets you in mint condition. Be sure to visit the lower level, which was once a bowling alley and speakeasy during Prohibition days. Now it is where the Museum houses “all things creepy and scary”

You get to walk down the same jail cell corridor that Jodie Foster walked in “Silence of the Lambs”, and see Hannibal’s cell and a fantastic array of props from the film including Dr. Hannibal Lecter’s mask. Wear tennis shoes, because there are floors and floors of posters, black and white photos and memorabilia from Hollywood. If you park at the Kodak complex, the first two hours of park is free with validation.

LA Inc’s Mark Lieberman  said, This year’s impressive growth in tourism is great news for our local businesses that rely on tourist spending to make their companies both successful and profitable.” According to those people keeping track one out of every 10 jobs are related to tourism, which employs 364,000 people. And that’s why we should see a huge economic impact on tourism this summer, too.

Bloggers, Entertainment Publicists,Public Relations and Social Media Pros Gather In Los Angeles

images of panel
Media professionals, entrepreneurs, marketers and public relations practitioners driving the next generation of media relations. RSVP @www.prsummit.org

Saturday, November 12, 2011

PANEL SHOT
"How to Marshal & Inform Bloggers, Editors and Content Producers in the Most Effective Way!" Moderator: George S. McQuade III (MAYO Communications) Panelists: Matt Skallerud (Pink Banana Media), Jonathan Handel (The Hollywood Reporter) 1:00 PM - 3:30 PM: Break 2:30.

SPEAKERS:

 

IMAGE OF MEKAHLO MEDINA
NBCLA's Mekahlo Medina

 


AGENDA: 

  • 11:00 AM – 11:55 AM: Registration Opens & Networking
  • 11:55 AM – 12:00 PM: Opening Remarks 
  • 12:00 PM – 12:55 PM:                                                                                                      
  • Topic: “PR for Startups & Small Business”                                                      
  • Moderator: Tiffany Bradshaw (Bradshaw & Co.)                                                                                                      
  • Panelists: Jiyan Wei (BuildZoom), Zahava Stroud (iHollywood Forum), Darren Darnborough (StuckForStaff), Linda Jones (The Mass Appeal)
  •  1:00 PM – 2:00 PM:                                                                                            
  • Topic: “How to Marshal & Inform Bloggers, Editors and Content  Producers in 
  • the Most Effective Way!”                                                                                
  • Moderator: George S. McQuade III
    (MAYO Communications)    
                                                                                                            
  • Panelists: Mekaho Medina, NBC Universal, NBCLA,
    Matt Skallerud (Pink Banana Media), Jonathan Handel (The  
    Hollywood Reporter) 
  •  2:00 PM – 2:30 PM: Break
  •  2:30 PM – 3:30 PM: 
  • Topic: “Influencing The News Cycle In Real Time”                                       
  • Moderator: Shaun Saunders (Graffiti PR)                                                                                                   
  • Panelists: Chris Detert (American Rebel PR), 

FEES:

  • Registration fee: $30.00 
  • On-site registration the day of:  $35.00  
  • Tickets are non-refundable, but transferable
  • Parking available onsite 

WHO SHOULD ATTEND?

  • Public Relations Practitioners
  • Media Consultants 
  • Brand Managers 
  • Startup Companies 
  • Small Business Owners 
  • Marketing Professionals 
  • Non-Profits 
  • Students 
  • Press & Bloggers
Media is always heavy in Hollywood. Learn how to get them to your events at PR Summit.

Testimonials:

“Considering this was the first of an annual PR Summit Boot Camp, I found the quality of speakers and breadth of knowledge extremely valuable.  It was a pleasure to speak on such a panel, to pick up new tips, and hopefully impart some knowledge and experience, and all in the extremely fertile hub of entrepreneurship and modern solution-thriving city of San Fran.”
(Darren Darnborough StuckforStaff.com)

“The organization of PR Summit Bootcamp was carefully thought out and planned, each panel topic and panelist was clearly prepared to offer the most relevant information regarding Public Relations in today’s world. The conference was very professional, as well as very personal where everyone was interacting with everyone, and it was clear to see that not only were people listening, but they were acting on the knowledge. I look forward to PR Bootcamp 2011 Thank you to all those who made it such a great conference.” (Joanna Weidenmiller, CEO The One Page Company)

“PR Summit produced an excellent, informative, inspirational event, as always.”
(Lynn Friedman, KGO-TV/ABC7, Tango Diva)

Social Media insider tips for creating that right buzz for you business

crwd shot of EPPS social media workshop
Entertainment Publicists Professional Society (EPPS) huddle to talk about Social Media best practices.

Social media took publicists by surprise, providing immense opportunities and significant challenges for many PR Pros, who are still trying to figure out how to measure success. About 150 PR Pros packed into ICG Union Local 600 auditorium, Hollywood, CA. this month (10-21-11) to sort it all out.

EPPS President Henri Bollinger (left)
Dawn Wilcox, A and P and
Tracy St. Pierre,
NBC at EPPS Social Media workshop.

The seven member panelist included Dawn Wilcox, A&P, Tracy St. Pierre, NBC,  Beth Braen, NATPE, Andrew Stachler, Warner Bros., Jenny Connelly and Laurel Whitcomb both of the Academy of Television Arts & Sciences.  It was moderated by Rosalind Jarrett, the Screen Actors Guild Awards®.

a photo of Beth Braen, NATPE
Beth Braen, NATPE at EPPS workshop.

One of the big concerns in social media is that business has only a small view of their social media marketing campaigns, and often have no clue of how something such as the rate of posting on Facebook might influence the amount money spent by first-time visitors. Or how retweets by an influential blogger might boost membership or awareness of a brand. Wilcox told the crowd unlike a year ago, social media has brought more accountability.

“It’s more challenging now, but it also now gives us the opportunity to be more strategic,” she said.

One hot button issue is how to respond to negative posts or comments on Facebook, Twitter, company websites or articles Online in the comment section. Most panelists agreed you can not ignore them, and Beth Braen, senior vice president marketing for NATPE  said her nonprofit organization is committed to being a catalyst for the content revolution. Braen says NATPE engages visitors and encourages them to participate on its site.


Todd Beck, president of Beck Media & Marketing
, LA agrees.  He says don’t ignore the negative comments, but be careful responding until you’ve had a chance to analyze the motive or the reason for the posts.

Beck also noted that sometimes by taking the agitated visitor offline or sending a direct email or twitter message you can diffuse the situation.

Vice President Andrew Stachler of Interactive Marketing, Warner Bros. says at WB, despite cutbacks, the motion picture studio is careful what it posts, and recently “WB put one person in charge of social media,” he said.

“Think of Facebook to be used for marketing, and Twitter as a mini news releases,” NBC’s Tracy St. Pierre told the EPPS crowd.

PHOTO OF NBC TRACY ST. PIERRE

NBC’s Tracy St. Pierrehas worked on everything from daytime, primetime and late night to specials and made for TV movies.  She continues to oversee campaigns for “The Tonight Show with Jay Leno,” “Whitney” and the midseason drama “Awake.” Additionally,  she works with her PR, marketing and digital teams at NBC to create and implement social media events for the network.

photo of Dawn Wilcox Allison & Partners
Dawn Wilcox Allison & Partners

Panelist Dawn Wilcox, GM, A&P noted that the Social Media has changed the demands for new hires at her firm and she has seen noticeable progress in a technology difference just over the last year.
The growth of social media community is important from likes and comments on Facebook to retweets and direct messages on Twitter or Google+, a large amount of user activity on your company website shows not only you can engage your audience offline, but it also coverts those users on a path you have total control over – your website.

Once you bring in customers you also need to be consistent, aligning  everything with your main goal- revenue.

The EPPS media workshops are usually the third Thursday of the month.  For more visit: http://www.eppsonline.org.

PHOTO OF EPPS MEDIA WORKSHOP
If you are a publicists  or communicator you should join us on The

Linkedin.com Group:

ENTERTAINMENT PUBLICISTS & COMMUNICATORS
On  FACEBOOK.COM/MAYOPublicRelations
On Twitter.com/MAYOPR or /gmcquade and on GOOGLE+

o you agree? Something left out of the story? Please feel free to comment and let us know your observations. thx. Please provide examples, too, if possible.  Be sure to subscribe in the top right hand column so you get updates automatically by email. Thanks!