818-340-5300 ¨ 818-618-9229 ¨
Profile: 10+ Years of Award-Winning Global Corporate
Communications/PR – Former working member of the press
A seasoned communications executive and public affairs leader in government relations and public relations. Strong portfolio in digital PR, strategic communications and media.
Core Competencies: Corporate Communications, Social Media Customer Engagement, Public Affairs, Advertising, Quality, Original Content Generation via video, blogs, Social Networks and media relations. Corp. Soc., Responsibility, SEO and analytics and advanced Social Media tactics.
- Created the largest statewide digital media campaign (with four former California governors), that resulted in passage of California’s $20 billion “Prop B” transportation bond measure.
- Dissuaded “CBS 60 Minutes” from doing a negative story after two Housing Authority of City of LA board members resigned under fire.
- Boosted Employee Moral – founded the official national LAHSA Toastmasters club, membership doubled to 45+ members in two weeks. Tripled the amount of volunteers in two weeks and earned $2 million worth of media placement for The 2015 Greater L.A. Homeless Count media campaign.
GENERAL MANAGER / VP – PUBLIC RELATIONS & MEDIA RELATIONS
MAYO Communications, Los Angeles, CA | 2003 – October 2013 – Current
Managing day-to-day operations of a Los Angeles based public relations firm with offices in San Diego and New York. Provided team management and development oversight resulting in 110 percent business growth over five years and 50 percent growth during the recession. Supervised all media campaigns, direct marketing, award-winning campaigns, numerous interns and crisis management cases. Generating and producing strategic, multimedia stories via TV interviews, press releases, streaming, bylined articles, webcasting, blogs, site launches and forums. Providing social media and digital PR consulting to senior level executives for monthly and quarterly events. Produced LA County’s five-year strategic communications plan via the late Chief Economist Jack Kyser. Media training and national campaign rescued and turned around PERI Software, a $50 million New Jersey smart grid company, which became profitable and a vendor of California Utilities.
DIRECTOR OF COMMUNICATIONS / External Comm. / Employee Comm.
Los Angeles Homeless Services Authority, Los Angeles, CA | Oct. 2013 – Feb. 13, 2015
Developing effective internal and external communications for LAHSA and manage media relations in the City of LA and Los Angeles County. Launched the Winter Shelter program, a LAHSA story that appeared in a dozen major newspapers nationwide and other media, including New York Times, LA Times, Los Angeles Newspaper Group. Several times on KNX, KPCC, KUED, KFI, NBCLA, ABCLA and CBSLA, Fox 11 News, Telemundo and Univision. Improved relationships and engagement between stakeholders such as LA Council members, LA County Supervisors and LAHSA Board of Commissioners.
Launched the Greater Los Angeles Homeless Count media campaign for volunteer recruitment. Tripled the volunteer count from 1,500 the first week to 5,300+ in two weeks. The story aired on network News, LA Times, Wall Street Journal, KNX, AP and other outlets.
Redesigned all publications internally and externally adding more photos and graphics on online and printed materials. A record employee survey feedback 94 percent response. Doubled Social Media engagement on Facebook, Twitter, Google+, Youtube and Linkedin.com.
EDUCATION & DIPLOMAS
Bachelor’s Degree in Journalism / Communications, WWU, Bellingham, WA.
US Navy Photo schools – Secret clearance, Aerial, Mo-Pic, & Still Photography.
Crisis communications courses in NY, Chicago and DC, via Ragan Corporate Communications.
PRSA workshops in San Francisco and L.A. PRSA board member three years.
PRSA Awards: “Best Media Placement (2 yrs. in a row)”, “Best Education Campaign-Wal-Mart.”
PRSA & IABC: 1st place PRism Awards for “Best Crisis Communications.”
2013 -– Today – Los Angeles Dept. of Water and Power, Chapter, Dist. 52.
2013 – Today – Los Angeles Homeless Services Authority, chapter, Dist. 52.
Silicon Beach Young Professionals (SBYP): 2014 – Today – Board member and publicity director.
(References upon request. Full profile on Linkedin.com: http://goo.gl/9S2VIh
Writing samples: http://GeorgeMcQuade.contently.com