George McQuade III speaks to LAHSA Toastmasters Club

George McQuade at LAHSA Meeting
George McQuade III An award-winning former newsman and  communications director, Los Angeles Homeless Services Authority (LAHSA) speaks to the LAHSA Toastmasters Club he founded in 2014.

McQuade’s Background

818-340-5300 ¨ 818-618-9229 ¨

Profile: 10+ Years of Award-Winning Global Corporate
Communications/PR – Former working member of the press

A seasoned communications executive and public affairs leader in government relations and public relations. Strong portfolio in digital PR, strategic communications and media.

Core Competencies: Corporate Communications, Social Media Customer Engagement, Public Affairs, Advertising, Quality, Original Content Generation via video, blogs, Social Networks and media relations. Corp. Soc., Responsibility, SEO and analytics and advanced Social Media tactics.

Professional Accomplishments

  • Created the largest statewide digital media campaign (with four former California governors), that resulted in passage of California’s $20 billion “Prop B” transportation bond measure.
  • Dissuaded “CBS 60 Minutes” from doing a negative story after two Housing Authority of City of LA board members resigned under fire.
  • Boosted Employee Moral – founded the official national LAHSA Toastmasters club, membership doubled to 45+ members in two weeks. Tripled the amount of volunteers in two weeks and earned $2 million worth of media placement for The 2015 Greater L.A. Homeless Count media campaign.

MAYO Communications, Los Angeles, CA | 2003 – October 2013 – Current
Managing day-to-day operations of a Los Angeles based public relations firm with offices in San Diego and New York. Provided team management and development oversight resulting in 110 percent business growth over five years and 50 percent growth during the recession. Supervised all media campaigns, direct marketing, award-winning campaigns, numerous interns and crisis management cases. Generating and producing strategic, multimedia stories via TV interviews, press releases, streaming, bylined articles, webcasting, blogs, site launches and forums. Providing social media and digital PR consulting to senior level executives for monthly and quarterly events. Produced LA County’s five-year strategic communications plan via the late Chief Economist Jack Kyser. Media training and national campaign rescued and turned around PERI Software, a $50 million New Jersey smart grid company, which became profitable and a vendor of California Utilities.

DIRECTOR OF COMMUNICATIONS / External Comm. / Employee Comm.

Los Angeles Homeless Services Authority, Los Angeles, CA | Oct. 2013 – Feb. 13, 2015
Developing effective internal and external communications for LAHSA and manage media relations in the City of LA and Los Angeles County. Launched the Winter Shelter program, a LAHSA story that appeared in a dozen major newspapers nationwide and other media, including New York Times, LA Times, Los Angeles Newspaper Group. Several times on KNX, KPCC, KUED, KFI, NBCLA, ABCLA and CBSLA, Fox 11 News, Telemundo and Univision. Improved relationships and engagement between stakeholders such as LA Council members, LA County Supervisors and LAHSA Board of Commissioners.

Launched the Greater Los Angeles Homeless Count media campaign for volunteer recruitment. Tripled the volunteer count from 1,500 the first week to 5,300+ in two weeks. The story aired on network News, LA Times, Wall Street Journal, KNX, AP and other outlets.

Redesigned all publications internally and externally adding more photos and graphics on online and printed materials. A record employee survey feedback 94 percent response. Doubled Social Media engagement on Facebook, Twitter, Google+, Youtube and

Bachelor’s Degree in Journalism / Communications, WWU, Bellingham, WA.
US Navy Photo schools – Secret clearance, Aerial, Mo-Pic, & Still Photography.

Crisis communications courses in NY, Chicago and DC, via Ragan Corporate Communications.
PRSA workshops in San Francisco and L.A. PRSA board member three years.

PRSA Awards: “Best Media Placement (2 yrs. in a row)”, “Best Education Campaign-Wal-Mart.”
PRSA & IABC: 1st place PRism Awards for “Best Crisis Communications.”


International Toastmasters:

2013 -– Today – Los Angeles Dept. of Water and Power, Chapter, Dist. 52.
2013 – Today – Los Angeles Homeless Services Authority, chapter, Dist. 52.

Silicon Beach Young Professionals (SBYP): 2014 – Today – Board member and publicity director.
(References upon request. Full profile on


Writing samples:


Bloggers, Entertainment Publicists,Public Relations and Social Media Pros Gather In Los Angeles

images of panel
Media professionals, entrepreneurs, marketers and public relations practitioners driving the next generation of media relations. RSVP

Saturday, November 12, 2011

"How to Marshal & Inform Bloggers, Editors and Content Producers in the Most Effective Way!" Moderator: George S. McQuade III (MAYO Communications) Panelists: Matt Skallerud (Pink Banana Media), Jonathan Handel (The Hollywood Reporter) 1:00 PM - 3:30 PM: Break 2:30.



NBCLA's Mekahlo Medina



  • 11:00 AM – 11:55 AM: Registration Opens & Networking
  • 11:55 AM – 12:00 PM: Opening Remarks 
  • 12:00 PM – 12:55 PM:                                                                                                      
  • Topic: “PR for Startups & Small Business”                                                      
  • Moderator: Tiffany Bradshaw (Bradshaw & Co.)                                                                                                      
  • Panelists: Jiyan Wei (BuildZoom), Zahava Stroud (iHollywood Forum), Darren Darnborough (StuckForStaff), Linda Jones (The Mass Appeal)
  •  1:00 PM – 2:00 PM:                                                                                            
  • Topic: “How to Marshal & Inform Bloggers, Editors and Content  Producers in 
  • the Most Effective Way!”                                                                                
  • Moderator: George S. McQuade III
    (MAYO Communications)    
  • Panelists: Mekaho Medina, NBC Universal, NBCLA,
    Matt Skallerud (Pink Banana Media), Jonathan Handel (The  
    Hollywood Reporter) 
  •  2:00 PM – 2:30 PM: Break
  •  2:30 PM – 3:30 PM: 
  • Topic: “Influencing The News Cycle In Real Time”                                       
  • Moderator: Shaun Saunders (Graffiti PR)                                                                                                   
  • Panelists: Chris Detert (American Rebel PR), 


  • Registration fee: $30.00 
  • On-site registration the day of:  $35.00  
  • Tickets are non-refundable, but transferable
  • Parking available onsite 


  • Public Relations Practitioners
  • Media Consultants 
  • Brand Managers 
  • Startup Companies 
  • Small Business Owners 
  • Marketing Professionals 
  • Non-Profits 
  • Students 
  • Press & Bloggers
Media is always heavy in Hollywood. Learn how to get them to your events at PR Summit.


“Considering this was the first of an annual PR Summit Boot Camp, I found the quality of speakers and breadth of knowledge extremely valuable.  It was a pleasure to speak on such a panel, to pick up new tips, and hopefully impart some knowledge and experience, and all in the extremely fertile hub of entrepreneurship and modern solution-thriving city of San Fran.”
(Darren Darnborough

“The organization of PR Summit Bootcamp was carefully thought out and planned, each panel topic and panelist was clearly prepared to offer the most relevant information regarding Public Relations in today’s world. The conference was very professional, as well as very personal where everyone was interacting with everyone, and it was clear to see that not only were people listening, but they were acting on the knowledge. I look forward to PR Bootcamp 2011 Thank you to all those who made it such a great conference.” (Joanna Weidenmiller, CEO The One Page Company)

“PR Summit produced an excellent, informative, inspirational event, as always.”
(Lynn Friedman, KGO-TV/ABC7, Tango Diva)

Social Media insider tips for creating that right buzz for you business

crwd shot of EPPS social media workshop
Entertainment Publicists Professional Society (EPPS) huddle to talk about Social Media best practices.

Social media took publicists by surprise, providing immense opportunities and significant challenges for many PR Pros, who are still trying to figure out how to measure success. About 150 PR Pros packed into ICG Union Local 600 auditorium, Hollywood, CA. this month (10-21-11) to sort it all out.

EPPS President Henri Bollinger (left)
Dawn Wilcox, A and P and
Tracy St. Pierre,
NBC at EPPS Social Media workshop.

The seven member panelist included Dawn Wilcox, A&P, Tracy St. Pierre, NBC,  Beth Braen, NATPE, Andrew Stachler, Warner Bros., Jenny Connelly and Laurel Whitcomb both of the Academy of Television Arts & Sciences.  It was moderated by Rosalind Jarrett, the Screen Actors Guild Awards®.

a photo of Beth Braen, NATPE
Beth Braen, NATPE at EPPS workshop.

One of the big concerns in social media is that business has only a small view of their social media marketing campaigns, and often have no clue of how something such as the rate of posting on Facebook might influence the amount money spent by first-time visitors. Or how retweets by an influential blogger might boost membership or awareness of a brand. Wilcox told the crowd unlike a year ago, social media has brought more accountability.

“It’s more challenging now, but it also now gives us the opportunity to be more strategic,” she said.

One hot button issue is how to respond to negative posts or comments on Facebook, Twitter, company websites or articles Online in the comment section. Most panelists agreed you can not ignore them, and Beth Braen, senior vice president marketing for NATPE  said her nonprofit organization is committed to being a catalyst for the content revolution. Braen says NATPE engages visitors and encourages them to participate on its site.

Todd Beck, president of Beck Media & Marketing
, LA agrees.  He says don’t ignore the negative comments, but be careful responding until you’ve had a chance to analyze the motive or the reason for the posts.

Beck also noted that sometimes by taking the agitated visitor offline or sending a direct email or twitter message you can diffuse the situation.

Vice President Andrew Stachler of Interactive Marketing, Warner Bros. says at WB, despite cutbacks, the motion picture studio is careful what it posts, and recently “WB put one person in charge of social media,” he said.

“Think of Facebook to be used for marketing, and Twitter as a mini news releases,” NBC’s Tracy St. Pierre told the EPPS crowd.


NBC’s Tracy St. Pierrehas worked on everything from daytime, primetime and late night to specials and made for TV movies.  She continues to oversee campaigns for “The Tonight Show with Jay Leno,” “Whitney” and the midseason drama “Awake.” Additionally,  she works with her PR, marketing and digital teams at NBC to create and implement social media events for the network.

photo of Dawn Wilcox Allison & Partners
Dawn Wilcox Allison & Partners

Panelist Dawn Wilcox, GM, A&P noted that the Social Media has changed the demands for new hires at her firm and she has seen noticeable progress in a technology difference just over the last year.
The growth of social media community is important from likes and comments on Facebook to retweets and direct messages on Twitter or Google+, a large amount of user activity on your company website shows not only you can engage your audience offline, but it also coverts those users on a path you have total control over – your website.

Once you bring in customers you also need to be consistent, aligning  everything with your main goal- revenue.

The EPPS media workshops are usually the third Thursday of the month.  For more visit:

If you are a publicists  or communicator you should join us on The Group:

On  FACEBOOK.COM/MAYOPublicRelations
On or /gmcquade and on GOOGLE+

o you agree? Something left out of the story? Please feel free to comment and let us know your observations. thx. Please provide examples, too, if possible.  Be sure to subscribe in the top right hand column so you get updates automatically by email. Thanks!

Entertainment Publicists to mix it up at the Kiss Club in Hollywood

There will be door prizes, and it is a great way to

network with media pros and entertainment

publicists. Contact the info on this poster

send to me my the EPPS  manager.

image of EPPS mixer poster
visit for more info.


Hollywood, tourism and international trade to lead region in recovery says LAEDC Forecast

(l-r) George Mc Quade, MAYO PR, Frank Mottek, KNX, Dr. Nancy Sidhu, LAEDC and CEO Michael Landver, CDC.

LAEDC Forecast Report Says U.S., California and Southern California face ameasured economic recovery, with stronger growth in 2011

Entertainment, international trade and tourism cited as regional industry leaders, with an economic boost from major infrastructure projects and a modest rebound in residential real estate

Los Angeles— A measured economic recovery is underway in the nation, the state and Southern California, according to the 2010-2011“Economic Forecast & Industry Outlook” report released today by the Kyser Center for Economic Research at the Los Angeles County Economic Development Corporation (LAEDC).

In California, three sectors will see employment growth during 2010: information, private education and health services.  Like the national experience, unemployment rates in the state will remain high with the LAEDC forecasting a 12.3 percent average rate in 2010, easing down to 11.9 percent in 2011.

“We project that the U.S. economy will grow by 2.6 percent in 2010 and by 3.1 percent in 2011, after plunging by 2.4 percent during 2009,” said Nancy D. Sidhu, Ph.D., the LAEDC’s chief economist.  “However, unemployment rates in the U.S. will remain uncomfortably high, averaging 9.9 percent in 2010 and 9.4 percent in 2011.”

Sidhu observed that consumer spending holds one of the keys to the economic recovery, with inflation-adjusted gains of 1.9 percent in 2010 and 2.7 percent in 2011 forecast, after falling by 0.6 percent in 2009.

“California’s economy is also on the recovery track, but the state will still lose 121,800 jobs in 2010,” said Sidhu.  “However, this will be a huge improvement from the 668,200 jobs lost in 2009.”  California’s housing industry will see a modest recovery in 2010, according to Sidhu. For the full story and link to the forecast visit:

For images and media interviews call Aida Mayo or George Mc Quade, MAYO Communications, 818-340-5300 or Cell: 818-618-9229.

The Noble Awards Spotlight Celeb Charitable Work In Style

The First Annual Noble Awards

Janeen Mansour congratulates Morgan Freeman for his Lifetime Achievement Award at the Noble Awards reception.
Janeen Mansour congratulates Morgan Freeman for his Lifetime Achievement Award at the Noble Awards reception.

The event honored Morgan  Freeman – Lifetime  Achievement Award

A Star-Studded Night For First Annual Noble Awards

“It was a successful night, everyone who contributed and participated in the event came away with a warm feeling in their heart,” said Creator and Founder Janeen Mansour of The Noble Awards, held (Sunday, October 18th) at The Beverly Hilton, Beverly Hills.
Access Hollywood’s Billy Bush hosted the first awards show, and he himself was also honored for his dedication as a board member and hustling fundraiser for the Lollipop Theater Network. They bring magic and movies currently in theaters to children confiened to hospitals nationwide due to chronic or life-threatening illnesses.

The event honored  Morgan Freeman with a Lifetime Achievement Award and dozen other celebs received recognition and a Noble Award for charity work.

Despite being a little under the weather for running a Trianthalon in the name of charity Terri Hatcher accepted her award from Actor James Denton, America’s favorite plummer also on Desperate Housewives.

Janeen Mansour greets Nancy O'Dell, Access Hollywood.
Janeen Mansour greets Nancy O’Dell, Access Hollywood.

Other celebs included  Norman Lear,  Lionel Richie, Laila Ali, Nancy O’Dell, Joel  Madden, Brett Ratner, Kenny Babyface  Edmonds, and Annalynne McCord. There  were some surprises, too like America’s  Got Talent Nick Cannon as one of the presenters.

The awards were sculptured by Antonio Banderas the children at the Shriners Hospitals for Children with the guidance of The Art of Elysium volunteer/actor/sculptor David Grieco.   Joel Madden said, “The artists at The Art of Elysium” should get an award, too.-

The first awards show came off without a hitch and the live music performances enhanced an inspiration evening. It was an evening of entertainment and celebration that honors charities, celebrities and the tremendous work that they do.

‘This event and movement should inspire the next generation to be noble throughout their lives,” said Mansour.

One of the highlights of the musical performance that brought the house down was Monica, introduced by Bill Bush. Born and raised in Atlanta, Monica Denise Arnold is a talented R&B / pop singer, songwriter and actress.  She became the youngest female artist ever to have two back-to-back No. 1 hits on Billboard’s R&B singles chart. Both songs from her three-times-platinum debut, “Miss Thang,” topped the Hot 100 chart and sold one million copies each. In 1998,

“The Boy Is Mine” was released and had three consecutive No. 1 Billboard pop singles. The title track with Brandy spent 13 weeks at No. 1 on the pop charts and eight weeks at No. 1 on the R&B listing. Additionally, the duet earned Monica a Grammy to add to her American Music, Soul Train and Billboard Awards.

The inaugural NOBLE AWARDS event, produced on behalf of the non-profit Celebrity Charity Awards Corporation, a 501c3, has a mission to unify the efforts of charities with celebrities, philanthropists, media and every day citizens to create
an effective forum for change and service.

Brian McKnight, R&B singer on the red carpet at Noble Awards
Brian McKnight

Brian McKnight has earned himself a spot in contemporary music history. He has released 11 albums to date, 7 of them have gone platinum, with several going 2 and 3x platinum, and has sold over 20 Million albums worldwide. He just released a new album last month and perform one of his songs live. Brian McKnight (Video)

Another of the highlights of the evening was eight-year old Emily Bear, who performaned live at the Noble Awards show.

Emily Bear, who just released "Always True" album poses with Janeen Mansour at Noble Awards.
Emily Bear and Janeen Mansour

8-year old Emily Bear Pianist Emily Bear has only been playing piano for three years, but at just eight years old, her accomplishments are inspiring and her talent is breathtaking. Classical, jazz and boogie come naturally to her. Emily’s songs were are all written and composed at age seven.

She performs a large list of classics and standards, and also composes her own magical songs. Giving and charity are very important to Emily and a portion of the proceeds from all CD sales are donated to charity foundations such as Susan G. Komen for the Cure, Ronald McDonald House Charities, and Children’s Hospital, among others. Her latest CD “Always True” is now available in the Store. Her first three CDs, “Five Years Wise”, “The Love In Us” and “Once Upon A Wish” are also available.

Among star-studden music - Lion's King's James Mitchell performs live at Noble Awards
James Mitchell

The Lion’s King’s Timothy Mitchell also sang and played a powerful song on piano sounding much like Steve Wonder with a great stage band backing him up.

Each year the Noble Awards will recognize and honor philanthropic organizations and the celebrities that make considerable contributions to them. This year’s honorees, who attended to accept their award included Nancy O’Dell for Best Buddies InternationalAnnaLynne McCord for The Blind ProjectTeri Hatcher for Children’s Hospital Los Angeles, Brett Ratner, Billy Bush for Lollipop Theater Network, Whitney Burditt for Playing for Change, Kenneth “Babyface” Edmonds forStand Up To CancerLaila Ali for Women’s Sport Foundation and a charity very close to my heart, The Art of Elysium honoring Joel Madden.

Noble Awards Producer, his son and Ziad Batal with Julio Iglesias Jr. (photo by
Noble Awards Producer,
his son and Ziad Batal
with Julio Iglesias Jr.
(photo by MAYO)

Julio Iglesias Jr.also provided some soul soothing live singing at the event. Julio Iglesias Jr.was born in Madrid, Spain to well-known singer, Julio Iglesias and Isabel Preysler. He moved to Miami, Florida at a very young age, a place he now considers home.

Jennifer Howell, Founder of The Art of Elysium, presented this award to Joel Madden with Lionel Richie, Allison Beck and Stacey Price: “As both an artist and a father, Joel truly embodies a sincere passion for both music and children.  It was evident in his beautiful and humble acceptance speech where he expressed his heartbreak at the thought of a child spending one second inside of a hospital.  A moment that was also extremely moving was when his twin brother Benji (who has spent many days with The Art of Elysium teaching guitar and participating in music workshops) shared his love for his brother with a music dedication.

Nicole Richie (who has also dedicated her talents to the charity) looked on lovingly while her Father introduced Joel and thanked him for loving his daughter so much.  The love, support and generosity that was shown by all members of Joel’s family are the true roots that can help take The Art of Elysium’s mission to every child that spends that terrifying one second in a hospital.”

The Noble Awards Creators and Producers Janeen Mansour and Husband Ziad Batal.
The Noble Awards
and Producers
Mansour and
Ziad Batal.

Creator Janeen Mansour was thrilled to see her dream come true.

“The goal of the Noble Awards was to highlight the charities there that night and celebrities that champion them,” she said. “Our goal reached far beyond my expectations. The purpose of the Noble Awards is to create awareness and send out a call to action. I feel everyone in the room was inspired and moved and understood the message we were trying to convey. That message is to be a Noble.”

Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum To Perform Live at First Annual Noble Awards in Beverly Hills Sunday

Teri Hatcher to receive a Noble Award Sunday for her work with Children's Hospital Los Angeles.  pictured at Grammys (
Teri Hatcher to receive a Noble Award Sunday for her work with Children’s Hospital Los Angeles. pictured at Grammys (

Teri Hatcher, Norman Lear, Lionel Richie, Laila Ali, Nancy O’Dell, Joel Madden, Brett Ratner, Kenny Babyface Edmonds, Billy Bush and Annalynne McCord have been confirmed on star-studded list of celebrity humanitarians attending the red carpet and Noble Awards event this Sunday, Oct. 18th at the Beverly Hilton, Beverly Hills.
Morgan Freeman is receiving a Lifetime Achievement Award and is also confirmed.
Brian McKnight is an American singer, songwriter, arranger, producer, and pop and R&B musician. He is a multi-instrumentalist who can play nine instruments: piano, guitar, bass guitar, drums, percussions, trombone, tuba, French horn and trumpet.

Brian McKnight is an American singer, songwriter, arranger, producer, and pop and R&B musician. He is a multi-instrumentalist who can play nine instruments: piano, guitar, bass guitar, drums, percussions, trombone, tuba, French horn and trumpet. Brian rds.

Brian Mc Knight to perform at First Annual Noble Awards, Sunday, Beverly Hilton Hotel.
Brian Mc Knight

Brian McKnight has earned himself a spot in contemporary music history. He has released 11 albums to date, 7 of them have gone platinum, with several going 2 and 3x platinum, and has sold over 20 Million albums worldwide. He just released a new album last month. Brian McKnight (Video)

8-year old Emily Bear – One of the youngest if not the world’s youngest composer, who played at the White House will perform live Sunday at Beverly Hilton during the two hour Noble Awards show.

Emily was the youngest solo performer in the history of the Ravinia Festival, has performed with many well known musicians, appeared on “The Ellen DeGeneres Show” five times and performed at the White House. See Events for more info and Galleries for photos and videos.
Julio Iglesias Jr. – Dejame volar

Julio Iglesias Jr. was born in Madrid, Spain to well-known singer, Julio Iglesias and Isabel Preysler. He moved to Miami, Florida at a very young age, a place he now considers home. Although he has spent his whole life surrounded by music, his own personal journey into the music industry didn’t begin until the late 90’s when he released his first album in English titled“Under My Eyes” with Epic Records. With the desire to go back to his roots and reestablish himself, the budding musician searched for new territory to conquer. Julio chose to sing in Spanish and the result is the mind-expanding Tercera Dimension.

Access Hollywood's Billy Bush will MC the two hour Noble Awards Sunday.
Access Hollywood’s Billy Bush will MC the two hour Noble Awards Sunday.

The two-hour event, hosted by Access Hollywood’s very own Billy Bush, seeks to annually honor up to a dozen charities and celebrities who actively support them, elevating awareness of these organizations and the impact of their work.Celebrities who will accept awards on behalf of the charities being honored include Laila Ali (Women’s Sports Foundation), Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up to Cancer), Teri Hatcher (Childrens Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium), Annalynne McCord (The Blind Project), Access Hollywood’s Nancy O’Dell (Best Buddies), Eva Longoria Parker (Padres Contra El Cancer) and Brett Ratner (

The Blind Project, The Lollipop Theater Network, Padres Contra El Cancer and Playing for Change will be honored along with six other previously announced charities.
During the ceremony, each will be presented with an award sculpture, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriner’s Hospital for Children. Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum will provide live musical performances throughout the evening.
“We are delighted to present these eleven distinguished charities and their celebrity supporters with the inaugural Noble Award,” said Janeen Mansour, creator and executive producer of the Noble Awards. “We hope this will inspire a revolution for giving not only in Hollywood, but globally.”
For more information, please visit

MAYO PR – “We don’t guarantee media, we just get it!”

Humanity needs leaders like you (Be Noble and Take the Challenge)