“The media is changing faster than the media can even report on it,” said Mc Quade, who manages media relations and new business for MAYO Communications as V.P. “The most important message I drive home to students and budding PR Pros is to acquire as much digital media arts skills as possible from radio, TV to blogging and websites. Even TV stations like KNBC have what they call a “content center,” which used to be the called the newsroom. Surviving writers, producers and editors are being retrained as multi-media experts writing their stories, but now recording radio and TV interviews, too, for instantly posting Online.”
Mc Quade will be available for call-in questions during the hour show segment that airs 2:30 – 3:30 pm, Saturday. The Public Relations Show begins at 1:50 p.m. He speaks regularly at publicity, broadcast news and film classes at USC, UCLA and Loyola Marymount University.
Mc Quade is currently the West Coast bureau chief for O’Dwyer Publications (www.odwyerpr.com), Manhattan, NY, where he writes a monthly column on everything from new media to entertainment publicity and public relations. McQuade is the former president of Entertainment Publicists Professional Society (EPPS), Los Angeles and New York chapters, with nearly 500 publicist members nationwide.
Before MAYO Communications, McQuade was a Los Angeles correspondent for NBC Mutual Radio News, ABC Entertainment News and provided high profile stories as a reporter for KNX, KFI during the LA Riots and was most known as the news voice of KGIL Newstalk 1260 AM in the San Fernando Valley. His last TV news job was as an original writer for Today In LA Weekends, KNBC-TV Ch. 4 News, the first 90-minute weekend news broadcast in the market. He later moved to media relations at the nation’s largest Gas Company (SoCalGas Co.) and was Director of Public Relations at the Housing Authority of the City of Los Angeles.
MAYO Communications (www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in LA, San Diego, New York and Bern, Switzerland, serving celebrity, corporate, government and nonprofit clients. A short list of MAYO clients include: USC, Southern California Leadership Council, SafeMedia Corporation, World-Trade Center LA/LB, Los Angeles County Economic Development Corporation (LAEDC) with Chief Economist Jack Kyser, senior vice president.
On the entertainment side the short list includes: H20 Productions, N.C., Music Artists Eddie Money, Benny Mardones, Stevie Wonder, Saints of the Underground (legendary rock artists from Alice Cooper, Ratt and Warrant) on Warrior Records.
The MAYO niche: “We don’t guarantee media, we just get it!”
About CSU Dominguez Hills — California State University, Dominguez Hills is a highly diverse, urban university located in the South Bay, primarily serving the Los Angeles metropolitan area. The university prides itself on its outstanding faculty and friendly, student-centered environment. Known for excellence in teacher education, nursing, psychology, business administration, and digital media arts, new degree programs include computer science, criminal justice, recreation and leisure studies, social work, and communication disorders. On campus is the Home Depot Center, a multi-purpose sports complex that hosts world-class soccer, tennis, track and field, lacrosse, and cycling.